Alyza "Beast" Brevard-Rodriguez is an unassuming thought leader disrupting the cannabis & wellness industries. An NJ industry leader and one of the nations most diverse cannabis operators, Alyza has strategically maneuvered her way into the industry and leading the way for others. Alyza began taking her entrepreneurial journey serious in 2015, creating SW3AT. The fitness apparel lifestyle line soon grew into a brick and mortar wellness studio with locations throughout Hudson County, NJ. Alyza is currently a doctoral candidate earning her degree in leadership, management, and policy, after 10 years of service in the protection industries. A former U.S. Navy military police officer and policy expert for the Metropolitan Transportation Authority, this 2x disabled combat Veteran used holistic wellness solutions and cannabis to materialize a soft life for herself after experiencing a career altering injury on her final military tour. Alyza now leads multiple facilities, developed various successful brands, and host one of the leading industry podcast called,"Coffee & Cannabis." Receiving an abundance of recognition on both educational, military and entrepreneurial fronts, Alyza is a champion for all things wellness, leadership, and diversity/equity/inclusion. John Jay College awarded Alyza with their Graduate Achievement Award and the T-Mobile Graduate Award for Veterans for all of her hard work in and outside of the classroom. On business fronts, Alyza has received Mindbody's Diversity and Inclusion Award, Classpass Wellness business of the year 2020 and NJ Biz Top 40 under 40. A decorated service member, Alyza was named Sailor of the Year in 2018. Featured in Yahoo! Finance, Business Insider, and Benzinga, Alyza is a trailblazer as the 1st Black, LatinX, LGBTQ, Female, Disabled Veteran cannabis operator in New Jersey. She is devoted to breaking the recurrence of generational adversity by empowering underserved communities with ownership, resources and inspiration.
