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  3. April Rudin
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April Rudin

Founder and CEO
The Rudin Group
Country or state 
United States
Available to 
Global
Fee 
Ask for pricing
Languages 
English
Volunteer:
Yes

Personal Details

Bio

In 2008, not on the back of a napkin but on the screen of a laptop, The Rudin Group was launched. I imagined that wealth, nextgen and fintech would intersect causing opportunity in wealth management, family office, private banking, and other financial services sectors. Simultaneously, marketing campaigns, client segmentation, branding, and content was generic, both at the enterprise level and field advisory groups. Literally indistinguishable between firms. And most content was rife with cliches, vague language - not at all targeted. To me, financial services marketing was prime for disruption. "One-size" no longer fit all.

Today, while it has been exciting for me to witness changes in financial services marketing and been rewarding for our client firms, there is a huge white space ahead. The future is very bright in #wealth.

My own personal passion in #Tech #FinTech make each day of work exciting. I may have been a "geek" before it was popular. I met Bill Gates several times in the late 80's. I also have two millennial children who form one part of my "field research" and I also participate annually in well-regarded studies like the Capgemini World Wealth Report. I was a judge for Mashable's Mashie awards in 2016.

The Rudin Group works exclusively with financial services firms and enterprise firms who serve them. We offer highly differentiated messaging, positioning, compliant content creation and consult with firms/financial services institutions on strategy while helping to execute tactically.

With a $3 trillion wealth transfer underway, we help marketing departments and field organizations to leverage this opportunity to grow AUM, market share by gaining brand visibility on digital, mobile platforms and targeted to those who people who matter most: centers of influence and end clients.

We are privileged to work alongside some of the most prominent financial services brands in the world. I feel grateful to have an awesome network of global colleagues!

Current position (3)

Founder and CEO

The Rudin Group

Wealth/NextGen/Digital Social Blogger

The Huffington Post

HNW Matters Wealth Writer

WealthManagement.Com

Achievements (1)
2016 Judge for Mashable's Mashie Awards
Degrees (1)
Business Administration
Wayne State University
1978 to 1982

Presentations

Presentations (1)
Using Digital/Social Platforms in your Practice Marketing Practice

Wealth Managers are challenged to become better known and establish personal brands via social/digital.

With $42 trillion wealth transfer underway from Boomers to women and millennials, social and digital strategy is essential for every wealth management practice

Past talks (1)
Opportunities for Digital in #UHNW #HNW Wealth Management
Invest - Digital Wealth Management
New York City
2017
  • All (8)
  • Videos (1)
  • Photos (4)
  • Slides (1)
  • One sheet (2)
Social Media - from April J. Rudin: Using Digital/Social Platforms in Your Practice Marketing Strategy
IBM Wealth Management #Fintech Speaker
IBM Wealth Management #Fintech Speaker
How Doing Things The Old-Fashioned Way..
How Doing Things The Old-Fashioned Way..
Working with LinkedIn Financial Services
Working with LinkedIn Financial Services
Invest #Digital #WealthManagement Event
Invest #Digital #WealthManagement Event
Are U Millennially-Minded? New Definition Of AUM
The Rudin Group - What We Do Best
This speaker hasn't uploaded any press information yet.

Books & Articles (4)

Huffington Post Blogger
CFA Enterprising Investor Contributor
American Banker Contributor
WealthManagement.Com Contributor

Expertise (19)

Media & Marketing
PR & Communications
Financial Services Wealth nextgen Millennials FinTech Private Wealth Management high net worth Banking and FinTech Social Media digital Marketing Philanthropy Compliance wealthtech investment industry Wealth Management Career Development
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Why choose me? 

I am a dynamic speaker who can take serious financial services topics and make people get excited!

Social media
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