Stop wasting money on advertising, and start spending strategically on bespoke experiences for your brand. We all know how to click through or ignore digital ads, and our inboxes are already cluttered with 'clever' newsletters, email blasts and offers. Get straight to your customers, and create brand love, by crafting unique and immersive brand experiences that will be shared, digitally and IRL, doubling down on your ROI.
I bring over 10 Years of experience in events, marketing and hospitality, including management and sales roles, and event planning, logistics and onsite coordination at some of Philadelphia's best venues. In addition to my local positions, I launched Snap Kitchen's Philadelphia market, from conception and planning through execution, including media events, public relations, and strategic partnerships. While with Snap Kitchen, I produced over 250 experiences, including the largest activation the brand had ever sponsored. I worked with the City of Philadelphia to sponsor and execute an event to emphasize alternative transportation and health - the first annual Philly Free Streets, which drew 40,000 attendees.
A connector to the core, I believe in making partnerships truly mutually beneficial by creating memorable and unique experiences, and defining success differently - all with ROI in mind. Very passionate about strategic collaboration and event execution. Calculated leader who gets the job done, focusing on effective and efficient solutions. Extremely well-organized, customer-oriented, and creative, and impatient with the status quo.
Specialties: Experiential Marketing, Sales, Tourism, Event Planning, Event Operations, Partnerships, Social Media Marketing, Restaurants, Strategic Marketing, Customer Service, Networking, Public Relations, Writing, Editing, Entertainment, Organization, Time Management, Menu Development, Budgets, Fundraising.
Beth Lawrence LLC
Day-Of Event Facilitator (Part Time)
National Constitution Center
Party Partners of Philadelphia
Today, the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and a rigorous exam.
For years, Marketers and Event Planners have worked hand in hand (sometimes begrudgingly) to produce events for internal and external audiences, and use those events to celebrate milestones within the company and with guests and clients. In our increasingly digital world, companies are looking for a marriage between these two departments more than ever, and aiming to create experiences that have attendees sharing - online and IRL (In Real Life). Events are more than a budget, a timeline , food and beverage - we are called to create unique, immersive experiences that speak to the overall brand(s) we represent, thereby creating “Brand Love,” a loyalty that cannot be bought with advertisements, digital or otherwise. But where to start? One way is to ask yourself “What does my brand smell like?”
My entire career is based on building connections, and creating immersive experiences.