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Beth Lawrence's picture

Beth Lawrence

CMP
Business Owner
Beth Lawrence LLC
Country or state 
United States
Available to 
North America
City 
Philadelphia PA
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Stop wasting money on advertising, and start spending strategically on bespoke experiences for your brand. We all know how to click through or ignore digital ads, and our inboxes are already cluttered with 'clever' newsletters, email blasts and offers. Get straight to your customers, and create brand love, by crafting unique and immersive brand experiences that will be shared, digitally and IRL, doubling down on your ROI.

I bring over 10 Years of experience in events, marketing and hospitality, including management and sales roles, and event planning, logistics and onsite coordination at some of Philadelphia's best venues. In addition to my local positions, I launched Snap Kitchen's Philadelphia market, from conception and planning through execution, including media events, public relations, and strategic partnerships. While with Snap Kitchen, I produced over 250 experiences, including the largest activation the brand had ever sponsored. I worked with the City of Philadelphia to sponsor and execute an event to emphasize alternative transportation and health - the first annual Philly Free Streets, which drew 40,000 attendees.

A connector to the core, I believe in making partnerships truly mutually beneficial by creating memorable and unique experiences, and defining success differently - all with ROI in mind. Very passionate about strategic collaboration and event execution. Calculated leader who gets the job done, focusing on effective and efficient solutions. Extremely well-organized, customer-oriented, and creative, and impatient with the status quo.

Specialties: Experiential Marketing, Sales, Tourism, Event Planning, Event Operations, Partnerships, Social Media Marketing, Restaurants, Strategic Marketing, Customer Service, Networking, Public Relations, Writing, Editing, Entertainment, Organization, Time Management, Menu Development, Budgets, Fundraising.

Current position (3)

Business Owner

Beth Lawrence LLC

Day-Of Event Facilitator (Part Time)

National Constitution Center

Co-Founder

Party Partners of Philadelphia

Achievements (1)
Certified Meeting Professional

Today, the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and a rigorous exam.

Degrees (1)
Event Planning
Arcadia University
2005 to 2009

Presentations

Presentations (1)
The Five Senses of Your Brand

For years, Marketers and Event Planners have worked hand in hand (sometimes begrudgingly) to produce events for internal and external audiences, and use those events to celebrate milestones within the company and with guests and clients. In our increasingly digital world, companies are looking for a marriage between these two departments more than ever, and aiming to create experiences that have attendees sharing - online and IRL (In Real Life). Events are more than a budget, a timeline , food and beverage - we are called to create unique, immersive experiences that speak to the overall brand(s) we represent, thereby creating “Brand Love,” a loyalty that cannot be bought with advertisements, digital or otherwise. But where to start? One way is to ask yourself “What does my brand smell like?”

Past talks (1)
Making Moves as a Millennial Woman
Greater Northeast Philadelphia Chamber of Commerce
Philadelphia PA
January 10, 2017
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Expertise (6)

Media & Marketing
PR & Communications
Events Services Event Design Marketing Experiential Marketing
Recommendations
Why choose me? 

My entire career is based on building connections, and creating immersive experiences.

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