I founded Innovation Women, Innovation Nights and Carlton PR & Marketing.
Innovation Women is an online speaker bureau for entrepreneurial, technical and professional women. We connect event managers with great female speakers.
Innovation Nights is a free monthly product launch party & networking event that has grown into a local innovation economy mainstay. We mobilize the local social media community to help support Boston-region entrepreneurs and innovators with grassroots level visibility. We've helped to launch more than 1500 products in ten years.
I founded Carlton PR & Marketing, a boutique integrated marketing agency. We focus on delivering marketing results based on our clients' goals. We engage with clients in three ways:
-- As a traditional agency (with a heavy emphasis on PR and social media marketing programs.)
-- As an outsourced PT or interim marketing head or department
-- As an adviser or coach (we're deeply involved in the Boston-area startup scene.)
I do my best to connect startups and small companies with the resources they need.
I've worked extensively in enterprise software, design and manufacturing. I can do a technical deep dive, or work on corporate strategy. Previous clients/employers have included Applix, Authoria, BPM Partners, Cognos DEC, Enterasys, FTP Software, Ipswitch, Kubotek USA, Lexmark International, Mathworks, Onyx Software, Primavera Systems, PTC, Rational Systems, and many more.
Specialties: Integrated marketing, including: Public Relations (PR),strategic alliances, marketing programs, Web-based marketing, social media marketing, SEO/SEM, COPPA compliance, email marketing, and navigating the Boston startup and entrepreneurial scene.
My name is often misspelled: Bobby or Bobbi Carleton, Carlson, Charlton