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  1. Home
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  3. Charles Bernard
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Charles Bernard

Founder and CEO
Criteria for Success, Inc.
Country or state 
United States
Available to 
Europe,
North America
City 
New York City
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Charles Bernard is the Founder and CEO of Criteria for Success, Inc., a sales growth and management consulting company located in the heart of Manhattan. At Criteria for Success, Charles bridges the gap between a CEO's vision and what's possible for their company.

Charles is an accomplished speaker that has trained thousands of CEOs, Sales Managers, and Salespeople on the art of business relationships, growing revenue, and overcoming challenges. With over 20 years of experience in direct sales, sales management, recruiting, and training - Charles is a subject-matter expert with a knack for troubleshooting.

As a Senior Account Executive for General Electric, he was the top revenue producer in his division. He founded the IBM DB2 software development consulting firm, Atlantis Vision Ltd, and later was a partner and Executive Director of Sales for one of New York's first systems integrators, NETLAN, Inc.

Charles has lived all over the world. He was born in Madrid, Spain and was educated in Surrey, England. Currently, Charles resides in New York City where he is authoring his first book, “Enabling Buying in a World of Selling".

Current position (1)

Founder and CEO

Criteria for Success, Inc.

Degrees (1)
"0" and "A" Levels in English, Spanish, Literature, Art, & Geography
Salesians College
1970 to 1974

Presentations

Presentations (4)
How to Use the 6 Degrees of Customer Relationships to Your Advantage

Developing strong client relationships is the backbone of any business. Understanding how client relationships work, and the roles they play, is extremely important.

Experts in the sales and marketing realm use different processes to define the status of client relationships. Some follow a standard “sales funnel” approach, while others use a “buyer’s journey.” And of course, some use both.

We certainly see the value in a sales funnel approach from a sales end and a buyer’s journey from a marketing perspective. That’s why we use the “client evolution model.” It combines the best of both worlds: the activities performed by both teams to move a prospective client up the relationship chart.

In this session, we’ll explore the six degrees of customer relationships and how to use each to your advantage.

Workability: How to Build Relationships That Work

Everyone wants healthy working relationships--whether it’s with a co-worker, manager, employee, prospect, or client.

In this keynote, you’ll discover the five core fundamentals of “Workability.” Practicing these enables you to get the most out of any professional or personal relationship. They are especially useful in a business development context, where quite often we see “unworkability,” which involves a lot of radio silence.

How to Build a Winning Sales Team

It is impossible for a sales team to perform with any real power or ability to be extraordinary in a world driven by the prevailing model of sales leadership.

This model typically relies on myths and stereotypes that look good on paper, but don’t put salespeople in action.

During this workshop, we will put your team into action by developing a Sales PlayBook for your company.

We will also explore the question, “What’s possible for you, your sales team, and your business when you are functioning at a world-class level that consistently wins?”

Break the Silence: Addressing the Biggest Source of Sales Suffering

No one likes being ignored. And in today’s high tech world, the unfortunate truth is that salespeople experience more radio silence than ever before.

So, what’s to be done? How can sales professionals build relationships in an environment where disengaging is so simple?
The answer is simple: DEAL—a tactical, specific strategy that produces powerful and engaging relationships with prospects and clients.

Whether you’re a recruiter, salesperson, business owner, or senior manager, you’ll want to add this one to your sales arsenal.

Past talks (5)
Level Up: Six Degrees of Customer Relationships and How to Use Each to Your Advantage
Bullhorn Engage 2019
Boston
June 13, 2019
4 Sales Tools That Create Business Breakthroughs
NJSA Annual Conference 2018
New Jersey
October 31, 2018
Break the Silence: Addressing the Biggest Source of Sales Suffering
Bullhorn Engage 2017
Boston
May 31, 2017
How to Build a Winning Sales Team
NYSA Con 2016
New York
May 24, 2016
Social Selling for Business Development and Recruiting
NJ Entrepreneur's Organization Sales Summit
New Jersey
June 11, 2016
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Books & Articles (2)

Being Preemptive Can Improve Sales Performance
How To Solve Problems and Improve Performance Using Language

Expertise (21)

Business
Leadership
Sales Training sales tools sales playbook Breakthrough Performance Business Performance growing revenue Business Growth Overcoming Challenges solving problems B2B Sales B2B Sales Management B2C Sales boost sales Build Sales Building effective teams Building Teams Building a Winning Team Recruiting Recruiting Practices
Recommendations
1 Audience
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