Elaine Fogel | SpeakerHub

Personal Details

Bio

As an author, speaker, marketer, brand and customer experience evangelist, educator, and consultant, Elaine Fogel engages, entertains, and motivates audiences and readers with stories and lessons gleaned from her diverse career as a singer, educator, television show host, and marketing executive.

Originally from Canada, she has worked with celebrity spokespeople; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with Fortune 500 corporate partners such as Nike, Ford, and Aventis (Sanofi). She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.

Elaine has been a contributing writer for The Business Journal and MarketingProfs, and contributes to SmallBizClub (founded by NFL Hall of Famer and author, Fran Tarkenton), and Business2Community. People in over 100 countries have read her blog and her articles have appeared in many print and digital publications. She is also president and CMO of Solutions Marketing & Consulting LLC located in Scottsdale, Arizona.

Elaine has been a faculty associate at Arizona State University and is a professional member of the National Speakers Association. Interviewed by NBC News and CNN, she is a sought-after marketing and branding thought leader who specializes in small-to-medium businesses and nonprofit organizations.

She is the author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, a 2016 Finalist in the National Indie Excellence Awards as well as the Next Generation Indie Book Awards.

In her “real life,” she plays tennis, swims, follows a plant-based diet, and cuddles with her dog, Mitzy. She and her husband, Allen, became U.S. citizens in 2014 and have two grown children.

Current position (3)

President and CMO / Professional Speaker

SOLUTIONS Marketing & Consulting LLC

Publisher/Author

Compass Press LLC

Contributing Writer

SmallBizClub

Degrees (2)

B.A. Education

University of Toronto

1977 to 1978

Honors B.A. Fine Arts Music

York University

1973 to 1976

Presentations

Presentations (7)

Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

This presentation delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don’t need any marketing or branding experience to benefit from the guidance Elaine gives you!

Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

Branding You! Identifying and Communicating Your Personal Brand for Success

Do you know how people in your life perceive you? Your boss, co-workers, colleagues, customers, partners, family, and friends? What type of reputation do you think you have? You may be surprised!

You don’t have to be a corporation or a celebrity to have a brand. In fact, many everyday people who want to build their careers, get ahead, gain solid reputations, and become better leaders use personal branding to reach their objectives.

If you want to stand out from the crowd, get the next job, change careers, get a promotion, be better at what you already do, and have more people remember you positively, personal branding is for you.

The Internal Marketing Symphony: How to successfully orchestrate marketing across your organization

In an “instant world,” companies with a holistic market orientation that respond quickly to customer needs will succeed. To accomplish this, timely communication and collaboration between all internal departments is essential.

This presentation will give your company or department employees the tools and ideas to market internally for enhanced relationships, increased trust, and recognition by other functions, right up to the C-suite.

The Nonprofit Guide to Customer Service Excellence: What it takes to develop a customer-centric mind

Your organization depends on “customers” to fulfill its mission. When your nonprofit is customer oriented – putting customers at the center of every decision and action – its brand reputation will increase and thrive as supporters gravitate to it. Imagine being able to spend less time and money on acquisition and more on engagement, retention, and growth?

This hands-on workshop demonstrates how nonprofit customer service excellence can build and maintain dynamic brand experiences for every stakeholder. Turn them into cause champions, helping your organization achieve its strategic objectives.

Marketing Bloopers & Boo-Boos: How to Send Your Customers and Prospects Running for the Hills!

Have you ever hidden in shame over a business letter boo-boo? How about screaming when you find an error in a brochure, e-mail campaign, or blog comment? What do these bloopers say about your personal or organization’s brand?

In this interactive and entertaining presentation, Elaine shares some real-life communications boo-boos, and then tests your skills to give you new insight into the importance that everyday business writing and marketing communications have on your brand reputation and credibility.

Find out what to look for in your communication so you don’t send your customers and prospects running for the hills!

Becoming a Purpose-Driven Organization: How to market and lead with purpose for winning results

According to the 2019 Porter Novelli/Cone Purpose Biometrics Study, the role of business is expanding far beyond the operational footprint. Customers want companies to address issues and causes that are personally important to them. In fact, Americans say it is more critical than ever to buy from companies that reflect their personal values — and they believe supporting these companies is a way to show they care about them.

Businesses that lead with purpose can build stronger emotional connections and deeper bonds with customers, translating to a stronger sense of trust, loyalty, and favorability.

Any sized business can benefit by incorporating purpose into its culture. Studies show that companies gain a competitive advantage, better attract and retain employees, gain new loyal customers, build stronger customer relationships and can achieve a higher level of financial performance.

Putting Customers at the Center of Every Action: What it takes to develop a customer-centric mindset

Without customers, your business would not exist. It’s that simple. Its success and longevity depend on acquiring and retaining customers – things you can’t do without developing and maintaining a customer-centric mindset.

This presentation will identify the tools and philosophy your company needs to adopt to put customers at the center of every action and business decision.