Jill Salzman turns the mundane into inspiration and transforms the impossible into the achievable. Through defying expectations and breaking the rules, she succeeds in inspiring small business entrepreneurs and helping women figure out what works for them by using meaningful action to create positive results. Jill is the author of The Best Business Book In The World* (according to my mom) and the Amazon best-seller, Found It: A Field Guide for Mom Entrepreneurs. She’s shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu among others, and professed her love of Eddie Vedder in her TEDx talk on 11/11/11. She hosts the top-rated entertaining business podcast, Why Are We Shouting?, a question she asks herself daily. CNNMoney calls her a “mommy mogul.” MSN Live says she’s a “Cool Mom Entrepreneur We Love.” Forbes rated her a Top 100 Champion Small Business Influencer and voted The Founding Moms one of the Top 10 Websites For Entrepreneurs. When she’s not speaking to audiences in patterned leggings or podcasting from her basement, she fruitlessly tries to convince her daughters that cassette tapes actually existed.
Branding is the essence of building a business. Without it, your customers don’t know how to connect with your product or service. If they can’t connect, they can’t trust your company and they won’t ever buy from you. So how do you go about focusing on your company’s brand? Jill will help you realize that you are the brand. She’ll take you on a deep-dive through what it means to be the brand, how you can connect with customers on a greater level, and what to do moving forward. You’ll figure out how to strengthen your brand in ways that work for your business and for the folks that buy what you sell.
I am a community builder !