Matt Johnson | SpeakerHub

Personal Details

Bio

Professor, researcher and writer specializing in the application of neuroscience and psychology to the business world. My focus is ultimately about bridging the gap between science and business, and to this end I work across several fields including behavioral economics, consumer neuroscience, and experiential marketing.

A contributor to national news outlets, including Forbes, Entrepreneur, Insider, NBC News, and VICE, I regularly provide expert opinion and thought leadership on a range of topics related to the human side(s) of business.

Specialties include:

The Science of Communication and it's Application to Business

Empathy and Storytelling for Marketing

Decision Science and Behavioral Economics for Marketing

User Experience and Engagement

Current position (2)

Professor

Hult International Business School

Founder and CEO

15Center Neuromarketing Group

Degrees (1)

PhD - Cognitive Psychology and Neuroscience

Princeton University

2008 to 2013

Presentations

Presentations (2)

Neuroscience of Communication

Clear, targeted communication is vital to all areas of the consumer experience. Despite appearing effortless on its surface, the science of human communication reveals that sharing even the simplest of ideas requires an intricate synchronization between speaker and listener. This session will provide a practical introduction to the science of communication, as well as practical insights aimed at increasing the effectiveness of communication with consumers across a wide array of settings.

Neuroscience of Memory for Marketers

An engaging, accessible, and practical exploration into the how the neuroscience of memory can be applied to create enduring memories in the minds of consumers. Why is designing for memory so crucial? The consumer can have the most incredible experience, but if this doesn’t leave them with a lasting impression, it’s value to the brand is lost. To understand how to do this optimally, we need to explore the neuroscience of memory. Recent discoveries in this field indicates that this designing for memories is not the same thing as designing for experiences. For example, very specific things are given special treatment by the brain and weighted more heavily in memory. This includes for example, highly interactive experiences, experiences with specific types of emotions, and experiences which engage multiple senses at once. This talk will detail the most specific features that can be incorporated into the consumer experience to ensure the strongest memory and overall impression