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  3. Nakita M. Pope (She/Her)
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Nakita M. Pope (She/Her)

Ms.
Chief Chick & Brand Strategist
Branding Chicks
Country or state 
United States
Available to 
Global
City 
Atlanta, GA
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA with clients all over the United States. Branding Chicks specializes in brand strategy, development, consulting and management for femme-owned businesses and femme-focused brands. She helps clients narrow their focus, gives their brands a voice, slingshots their confidence, and clarifies their message so that it resonates directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 25 years, she has worked as a brand strategist, graphic designer, creative director and brand manager which has given her experiences that inform how she works with her clients. Her passion for brand strategy also extends to her advertising strategy, branding and design professorship at The Creative Circus for the past 13 years. In 2019 she also took on an additional role there as their Diversity & Inclusion Advisor and a year later the Design Department Senior Advisor role.

Nakita is a graduate of Hampton University in Hampton, VA, where she obtained a B.A. in Graphic Design. She then went on to a graduate design program at The Portfolio Center (now Miami Ad School) in Atlanta, GA. In 2020 she was also named one of Graphic Design USA Magazine’s People to Watch. She lives in Atlanta and is involved in several professional and non-profit organizations including AIGA where she was named an AIGA Atlanta Fellow in 2021 for her contributions to AIGA and the the local, regional and national design community. She is core team member of African-American Graphic Designers (AAGD), a member of the African-American Marketers Association (AAMA), and a board member of Good Thinking Atlanta. In 2022 she was named one of African-American Marketing Association’s Black Marketers on the Rise.


She is also the Co-Founder of Bella Boss, a subscription box for Black women business owners. Along with her work and passion projects, she now gets to share her knowledge and experiences with diverse audiences on the international speaking stage for organizations like WPP Global, BBDO Atlanta, Phoenix Design Week, The One Club, Maryland Institute College of Art and the Georgia Tech College of Business. As always, her goal is to wield her crayons for good.

Current position (2)

Chief Chick & Brand Strategist

Branding Chicks

Public Speaker/Trainer

Branding Chicks

Achievements (3)
Graphic Design USA Magazine's People to Watch in 2020

From GD USA:

GDUSA starts each year spotlighting a group of people who embody the spirit of the creative community. Individuals we have come to know and respect for their talent, leadership, success, newsworthiness and community service.

AIGA Atlanta Fellow Award 2021

Awarded at the chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.

AAMA's Black Marketer's on the Rise 2022

Black Marketers On The Rise is a fraction of the stellar of Black talent in our community and beyond. As you review the list, take time to connect with these individuals on Instagram or LinkedIn. Black marketers need resources, jobs, RFPs, and equal pay to thrive in this ecosystem we call America. W

Degrees (2)
B.A. in Graphic Design
Hampton University
1994 to 1998
Professional Degree in Graphic Design
Portfolio Center (now Miami Ad School)
1999 to 2000

Presentations

Presentations (8)
Branding Is Like Dating: How to Woo Your Customers

Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating: How to Woo Your Customers focuses on how to approach branding your business the same way you would build a new relationship. Marketing is no longer B2B or B2C. It's H2H (Human to Human). We will cover not only the stages of wooing your client, but also how to create the long-term partnership you want instead of succumbing to the pitfalls of a client relationship while remaining true to yourself and your brand. Whether you are just starting your business or thinking about reigniting or shifting the focus of your brand, this session is for you ladies! You will walk away with a new perspective about what branding is, how to make sure it resonates with the right people, and give you the confidence to make decisions about your brand that will yield results.

Stiletto Strategy: How to Build Your Personal Brand

Presentation Description (maximum 250 words):
How do you build a personal brand without losing the personal part? Often you may feel like you need to be someone other than yourself when you're in a professional setting. Building a personal brand can be organic but the best ones are built authentically and strategically. Once you know who you are and what you stand for, your reputation will speak for itself. Whether it's the stilettos you choose, what you say on social media or how you choose to move up the corporate ladder, it all matters. Those pieces of your personality are what make it possible for you to create lasting relationships with influencers in your industry.

Nakita M. Pope, Chief Chick and Brand Strategist at Branding Chicks we will discuss how to think like a brand, genuinely connect with your colleagues and clients, and pinpoint strategic methods to achieve your goals.

Empathy in Advertising

So often the reason that marketing and advertising doesn’t land with our audiences is because it doesn’t speak to them or for
them. As strategists, writers, art directors and designers who create these materials it is our job to create work that does just
that, but how? What’s missing is empathy. Being open and aware to seeing the person you are targeting and not just the personas
or stereotypes that have been attached to them is what touches people and endures them to a brand.

The Creative Team of the Future

The first step to creating work that speaks to the diversity of products and services that our clients represent and the diversity of thought of the community-at-large is to have a creative team that looks like the world around us. The curation and cultivation of that team have to be both thoughtful and strategic.

Branding for Creatives
Career Competencies of Creative Leaders
Branding for Creatives: Living a Life of Leverage

○ As creatives, we are expected to be thought leaders in a variety of ways for a variety of industries. But who leads the thought leaders? Whether you are leading a creative team or want to be a respected member of the creative community, you need the tools to get there. Being a leader of creatives means creating an environment for creativity to emerge. You push. You encourage. You question. You see the big picture.

How do you build a personal brand without losing the personal part? Often you may feel like you need to be someone other than yourself when you're in a professional setting. Building a personal brand can be organic but the best ones are built authentically and strategically. Once you know who you are and what you stand for, your reputation will speak for itself. Whether it's the stilettos you choose, what you say on social media or how you choose to move up the corporate ladder, it all matters. Those pieces of your personality are what make it possible for you to create l

Network Like A Creative
Past talks (31)
Navigating Your Niche
AdPR/University of Georgia Panel
Atlanta, GA
September 16, 2020
N/A
Arizona State University Graphic Information Technology Industry
Tempe, AZ
November 6, 2020
Personal Branding for Creatives
Scout Marketing Talk
Northeastern University, Boston, MA
March 25, 2021
Storytelling and Your Product
AIGA Detroit Clubhouse Chat
AIGA Detroit
April 30, 2021
My Creative Career Path
Portfolio Pep Rally
Austin Community College, Austin, TX
May 11, 2021
My Creative Career Path
Goizueta Business School - Women in Business
Emory University, Atlanta, GA
October 4, 2021
Conversations with Designers
Conversations with Designers
Arizona State University
September 21, 2021
Navigating the New Workplace
AdPR Connection Panel
Atlanta, GA
October 25, 2021
Branding Yourself As An Artist
John F. Kennedy Center for the Performing Arts Citizen Artist Fellows
Washington, DC
November 5, 2021
Co-Chair & Host
AIGA Business + Design Conference
virtual
May 4, 2022
TBD
The State of Black Design Conference
Austin, TX
March 4, 2022
Graphic Information Technology Industry Panel
Arizona State University
Tempe, AZ
September 24, 2020
Personal Branding for Creatives: Living a Life of Leverage
Austin Community College Spring 2020 Portfolio Pep Rally
Austin, TX
May 11, 2020
Empathy in Design: The Beauty of Human Truths
ACT-W Women in Tech National Conference
Portland, OR
June 29, 2019
What It's Like To Be A Creative For a Living
Colton-Redlands-Yucaipa Regional Occupational Program
Virtual - Redlands, CA
March 5, 2019
Empathy in Design: The Beauty of Human Truths
World Information Architecture Day
Atlanta, GA
February 23, 2019
Branding For Creatives: Living a Life of Leverage
Phoenix Design Week Beyond Design Conference (Keynote)
Phoenix, AZ
October 6, 2018
Female Entrepreneurship: Stilettos & Strategy
AIGA Women's Lead Conference
Chattanooga, TN
March 23, 2018
Branding & Marketing for Non-Profits: Campaigns with Heart
AdPR Academy sponsored by University of Georgia
Atlanta, GA
March 15, 2019
Building A Successful and Authentic Personal Brand
Clayton State University College of Business
Morrow, GA
2016
Content & Crayons: The Art of Visual Storytelling
Public Relations Society of America Georgia Conference
Atlanta, GA
2015
Personal Branding for the Young Woman
Atlanta GLOW Leadership Incubator Program
Atlanta, GA
2015
Branding Is Like Dating: How to Woo Your Customers
72 Hours of Power
Ellicott City, MD
2016
Empathy In Advertising
BBDO Atlanta Dialogues Speaker Series (Employee-only event)
Atlanta, GA
2016
How to Make a Profit When You’re A One-Woman Show, Panelist
Judge Penny’s SisterTalk Women’s Empowerment Conference
Atlanta, GA
2015
The Role of the Creative in Advertising & PR (Keynote Speaker)
AdPR Academy sponsored by University of Georgia
Atlanta, GA
2017
Branding Is Like Dating: How to Woo Your Customers
Womanpreneur15 Conference
Phoenix, AZ
2015
Stiletto Strategy: How to Build Your Personal Brand
Women in the Channel Monthly Training Call
Virtual
2015
Branding Is Like Dating: How to Woo Your Customers
Take the Leap Conference
Dallas, TX
2016
Being A Graphic Designer: Creating Culture & Telling Stories
Maynard Jackson High School Motivation Day
Atlanta, GA
2017
Co-Host & Branding Mentor
SPARK Innovation: Speed Mentoring for Fempreneurs
Atlanta, GA
2017
  • All (4)
  • Videos
  • Photos (1)
  • Slides (1)
  • One sheet (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
Branding Is Like Dating - Sample Slides
Nakita Pope - Speaker's Page
J.C. Penney hopes for hit with Lionel Richie sheets

Books & Articles (1)

Black Creatives Aren’t Just Around in February

Expertise (29)

Media & Marketing
Leadership
Design
Business
Education
Branding Branding and Marketing Branding Strategy Branding for Small Business Social Media Strategies Brand Advertising Advertising business challenges for women Women in Leadership Branded Content creativity in business Creativity Graphic Design Visual Storytelling brand storytelling Brand Strategy creative careers Design Education Creative Entrepreneurship Being an Entrepreneur career women business women Diversity and Inclusion Design Thinking

Clients

Bethune Cookman University
Ronald McDonald House Atlanta
The Southern Center for Human Rights
Sunshine Botanicals
The Doyenne Agency
The Bitter Housewife
Trellis Wine Courses
Tofte Lake Center
WPP Global

Awards & certifications (2)

Enterprise Design Thinking Practitioner
IBM
2019
AIGA Atlanta Fellow Award
Awarded at the chapter level, the AIGA Fellows program recognizes designers who have made a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community as well as in their local AIGA chapter.
2021
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Branding shapes how we perceive every person & business in this world, and I'm here to tell you why.

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