My career began unlike most.
I was a fresh-faced student living in Florida. A Canadian from a small town near Ottawa, I had big dreams of moving to Los Angeles to be a TV host. Design and entrepreneurship always came naturally to me, but it wasn't something I'd ever considered.
A friend submitted my name for Charlie Sheen's social media intern search. What started as a playful "what could be" chuckle ended up in an intense competition with 90,000 other applicants. In a time when social media was still new, I dove right in—developed a full-fledged campaign for myself, and it garnered over 100 media placements across TV, radio, and print.
Did I know what I was doing? Not in the slightest. I wasn't even 23. But I rolled up my sleeves, followed my intuition, and embraced my personality. It's how my perspective on personal branding was born.
Nowadays LA is my base, but I fly 160k miles a year, sharing my branding systems as a keynote speaker at international conferences like iMedia Brand Summit Japan and New Media Europe in the UK. I'm a featured branding expert on Access Hollywood, Entertainment Tonight, the DailyMail, the Toronto Star, and CNN, to name a few.
Brand Strategist| Keynote Speaker
Phil Pallen Collective, LLC