Summary
Ron Johnson is an experienced speaker, author, storyteller and coach who specializes in helping companies tear down the silos between their branding and HR teams and replace those silos with powerful organizational synergies. Ron is the creator of “The Bhranding Equation” (Branding + HR = “Bhranding”), a business framework designed to help business leaders build stronger brands and stronger businesses by pairing their branding and HR teams to work more closely together. Ron has conducted “Bhranding” workshops, delivered speeches and coached business professionals at conferences and strategic retreats in Barbados, Trinidad & Tobago, Jamaica, The Cayman Islands, Mexico, The USA and Malaysia. Ron is the author of “Tighten Your Shoelaces: How The World’s Leading Companies Defend and Grow Their Brands During a Crisis.”
Business Experience
Ron Johnson is the Managing Director and Co-founder of Blueprint Creative, the world’s first "Bhranding”, communications and design agency. Ron has over a decade of practical, hands-on experience helping companies build stronger brands and stronger businesses. While Ron is passionate about all aspects of branding, he is especially passionate about helping companies build company cultures where hard work, fun and profitability can happily co-exist.
Speaking Experience
Ron has conducted workshops and delivered speeches for a range of clients. including Nestlé Caribbean, Cayman Islands Marketing Professionals Association, Association of Chartered Certified Accountants (ACCA), Asia Learning and Development Conference, Caribbean Tourism Organization, Central Bank of Barbados, Human Resources Management Association of Barbados, Human Resources Management Association of Trinidad & Tobago and Human Resources Management Association of Jamaica.
Consulting Experience
Ron has advised clients in several industries, including energy, banking, insurance, convenience retailing, manufacturing, accounting and security. Ron has worked on a range of brand
related projects, including:
• brand audits and brand strategy roadmaps
• marketing, advertising and social media campaigns
• employee engagement and employee experience projects
• employer branding programs
• communications, public relations and crisis management assignments
Thought Leadership
Ron and his team are currently conducting ground-breaking research on the growing global trend of companies integrating their branding and HR teams to work more closely together. The insights uncovered during the research will be used to help companies all over the globe to do a better job of integrating their branding and HR teams.
Writing Experience
Ron is the author of “Tighten Your Shoelaces”, a book dedicated to helping CEOs, marketing professionals and HR specialists defend and grow their brands during crises.