"To make information relevant, you have to show the effects, the changes, what this means for people in their daily lives, and then they’ll find some way of connecting."
In this interview, we talk with Gareth Harding. Gareth is the founder of Clear Europe, a company which specializes in media and communication training in the European Union.
Today he talks with us about the current problems many professionals face when it comes to communicating essential issues within the EU, and why focusing on creating engaging content is key in the information age.
Interview with Gareth Harding
Q: Just to start us off Gareth can you tell us a bit about the topics you speak about?
A: I speak mainly about the European Union from a political point of view. This includes dealing with issues like identity, and general political issues, but also increasingly about communications. I talk about the way the European Union communicates, (or miscommunicates,) and specifically the way the Brussels media operates.