No matter how great your product is, no matter to what extent it eases the life of end-users, if you do not have an effective branding or marketing strategy, its success may not meet your expectations.
What is Branding?
Branding is a marketing procedure or practice used by businesses to help their customers understand what a product is about. In other words, it shapes customers’ perceptions of your product.
As a speaker, branding is what gets your attention from your audience, brings them closer to your business/website, and converts them into customers, and then from customers into lifelong brand advocates.
Branding is not something new. It derives from the use of branding irons or stains (the first logos) to mark cattle and other livestock as a sign of ownership.
Today, branding is about more than just getting your logo designed and distributed. It is a set of strategic implementations that make it easier for your customers and audience to identify and associate qualities with your product.
Branding and Corporate Events
A large number of companies strive to innovate and discover new ways to brand their products and services. Corporate events are one of those ways.
However, there are, of course, several other purposes for holding a corporate event.
Key Advantages of Corporate Events
Here are some of the main benefits of hosting corporate events:
Promote Company Culture
The culture you and your colleagues practice is the official language and lifestyle of your brand. Organizing corporate events is an opportunity to promote this culture.
Holding such events also gives you the opportunity to improve and cultivate your corporate culture.
Strengthen Team Efforts
Statistics suggest that the bonding between employees tightens and teams and individuals perform better after taking part in corporate events.
You can set teams and individuals tasks as part of the event, and involve them in activities that promote team building and bonding between team members.
Add Revenue Sources
You can sometimes generate revenue from your corporate events too. One way to do that is to sell sponsorships and ad spaces for your event.
For some events you may be able to sell entry tickets. However, this should never be your main objective. Rather, the focus of your event should be to offer a quality experience that aligns with your company culture.
Boost Your Brand Marketing Efforts
Companies can use their events to market not just their culture, but also their products and services.
You should create a marketing strategy for products you want to familiarize your audience with.
In addition to these benefits, corporate events help you stay ahead of the competition. You just have to develop a strategy that works.
Keynote Speakers and Thought-Leaders at Corporate Events
You can have speakers and thought-leaders share their knowledge and vision at your corporate event. This way, you can take your event to the next level.
When you hire a seasoned keynote speaker, they should adhere to the theme of your event and make sure that its purpose is served.
A good keynote speaker has the potential to change the perspective of your audience using their powerful voice and stories.
They keep your audience motivated and inspire them to form favorable opinions and make positive decisions, besides seeding and growing a community for your brand.
The Bottom Line
Corporate events are crucial. If you are establishing your brand, you should certainly consider holding corporate events.
Don’t forget to dig into the scope for brand marketing in all your events. Even if it is an employee engagement or team building event (for example: a friendly basketball match between two or more divisions of your company), there is plenty of space to promote your existing/upcoming products and company culture.
All it takes is a smart, forward-looking marketing strategy!
About the author:
Birbahadur Singh Kathayat is an entrepreneur and online marketing consultant. He is a Co-founder of an online marketing company LBSWebsoft, a company providing digital marketing services since 2014. He has 13 years of work experience in digital marketing and helping small business. He advises several startups and established companies in India and other countries.