How to Create and Organize a Persuasive Speech That Resonates With Your Audience


Average: 5 (1 vote)

Persuasive Speech

Most people will have to think about how to write a persuasive speech at some point in their lives. This form of presentation is a speech that aims to convince or affect a listener. During a performance, a speaker seeks to influence the beliefs, attitudes, values, or behaviors of audience members. This can be achieved through techniques such as appeals to emotion, logic, or credibility. But remember, choosing a persuasive speech topic is the first and most essential step in the process. In this article, we will explore the key elements of creating a speech that connects with your audience and inspires them to take action. We will also cover effective strategies for structuring your speech, formulating a strong thesis, and delivering a persuasive argument.

Types of Persuasive Speech

With the ubiquity of social media, it's easy to think that public speaking is a relic of the past. But this is far from the case, and it is still highly valued in many professions. Teachers, trainers, consultants, managers, politicians, business people, and other professionals must be able to communicate effectively with colleagues, clients, and audiences. Such actions help to develop leadership skills and build trust. It also assists in communicating messages and presenting products and services effectively. There are many types of persuasive speech. Each has its unique purpose and style: 

●     Policy Persuasive Speech: This type of speech is designed to convince the audience to support or oppose a particular policy or law.

●     Value Persuasive Speech: This type of speech aims to capture the audience's attention and encourage them to adopt a particular value or belief.  One of the most outstanding persuasive speech examples is the legendary "I Have a Dream" by writer and leader Martin Luther King. Its purpose was to be a rallying point for the acceptance of the values of racial equality and justice.

●     Fact Persuasive Speech: This aims to convince the audience to accept some fact or reality. An example of this would be to present evidence in support of a particular scientific theory.

●     Cause and effect persuasive speech: The purpose of this one is to encourage the listeners to take action in response to a particular  phenomenon. For example, a speech advocating for gun control laws after a mass shooting. 

Write and Structure Yourself or Use a Writing Service

In this article, we will explain how to write and structure a persuasive speech to engage your audience. The ability to properly express and share your views is an art that requires practice. Beyond that, attending events that provide experience is also essential. You can also use an essay writing service like to get new ideas and find new concepts. The primary point, in this case, is to understand how to structure a persuasive speech. 

Your draft should be organized as follows: 

1)    Introduction

First, you must convey to your audience that you are worth listening to. This part demonstrates how listeners will profit from your presentation. There should also be something completely unexpected here. For example, you can make a reference to a historical event, a quote, a question to the audience, or a rhetorical statement. 

2)    The main  body

This is the largest part of your speech, sometimes taking up 95% of the time. This is where you have the opportunity to reveal the purpose of your persuasive speech and explain it in detail. Don't forget to draw on your experience. Doing so will help you gain trust from the audience. It works even better if you have already established a rapport with your audience at the beginning of your speech. You should be building relationships throughout. 

3)    Conclusion

Finally, you should summarize the main ideas of your speech and direct the listener to take specific actions. It is also necessary to encourage further reflection on your persuasive speech topic.

Useful Tips for Writing a Persuasive Speech

Useful Tips for Writing a Persuasive Speech

As we've already mentioned, public speaking is a key skill nowadays. Effective speaking motivates others and allows you to stand out from the crowd. You can make new contacts and open up your career prospects. But this process involves many factors, not just the knowledge of how to organize a persuasive speech. For beginners, it is especially important to learn not to be afraid of public speaking. That's why, below, we'll talk about the key elements that can affect the outcome of your speech. Study these elements, and don't let anything stop you from your goal.

Analyze Your Audience

"What is a good persuasive speech?" - This is a question that can be answered in many ways, but it is about influencing the audience. But how do you determine the values of your audience? I’m sure you would agree that it would be rather pointless to tell them what they already know. Or, on the other hand, present something too overwhelming for them to process in a short period. You must be able to tailor your message to your audience, and to do that, you need to know something about them. You can get to know your audience with simple questions. This will give you a new set of concepts to think about. Here are some of them:

●     Who are they?

●     What do they want?

●     What do you have in common?

●     What do they know?

●     What are their doubts, fears, and misconceptions?

Pick an Interesting Topic

When considering a variety of persuasive speech topics, it is vital to select something that you are passionate about. This will help you deliver confidently and persuasively. It is also important to choose a topic that is relevant to them and contemporary to keep your audience interested and engaged. Consider the level of controversy and complexity of your topic.

Demonstrate Persuasive Arguments

The heart of a persuasive presentation is your strongest argument. It should be constructed according to your audience's values, beliefs, and attitudes about your topic. It also needs to be supported by evidence that is relevant and reliable. 

One of the most effective ways to construct an argument is to use the problem-solution format. In this format, you begin with identifying a problem that is of concern to your audience. Then you must present a solution that resolves that issue. 

Alternatively, you can use the cause-and-effect format. In this case, you begin by identifying the condition that leads to the problem. Then you present the outcome that fixes it. Whatever format you use, your arguments should be clear, logical, and consistent.

Use Powerful Language

The language you use in your speech has a significant impact on the audience's perception of your message. To make a persuasive speech more compelling, you can use a variety of rhetorical devices. These can include repetition, parallelism, rhetorical questions, and metaphors.  For example, you can use the phrase "we must act now" to emphasize the urgency of your statement.  

Writing and presenting a speech that resonates with your audience requires careful preparation. To achieve this, you can use various persuasive techniques, such as appeals to logic, emotion, and ethics. Use evidence, statistics, anecdotes, and examples to support your argument and make it more convincing. Don't be afraid to share your ideas - you never know who you might inspire!

About the author:

Hi there! My name is Carla, and I'm a journalist specializing in education. I've worked for various publications, including "The Chronicle of Higher Education" and "Inside Higher Ed," and I'm an expert in the field of education. In addition to my work covering general higher education topics, I have also conducted extensive research into the use of essay writing services by students. My reporting has been recognized by several journalism organizations, including the Education Writers Association and the Society of Professional Journalists.

Disclaimer: this article includes a paid product promotion.

Average: 5 (1 vote)


See also:

  • Tips for Building Confidence as a Student Speaker
    Crafting a great talk

    Tips for Building Confidence as a Student Speaker

  • Avoiding Clichés
    Crafting a great talk

    Avoiding Clichés: How to Make Your Public Speech Professional and Memorable

  • Memorize My Talk
    Crafting a great talk

    Should I Use Notes, Memorize My Talk, or What?