Aziz Musa

I speak from the operator’s side of the table. I have run marketing as a buyer and as a supplier: as chief executive of a London-listed company, as a commercial director, and now running an outsourced marketing department in Saudi Arabia, the UAE and the UK. Audiences get what has worked and what has failed, with the numbers behind it, not theory. Every talk ends with one thing the room can act on that week. I also host The Impact Lab podcast, so I can run a panel or an interview as well as a keynote.