Ada Vina Cuaresma
Founder • Author-ized™
Philippines •
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About
Authority Strategist • Book & IP Coach • Speaker on the Invisible Expert Problem
Speaking Topics
Signature Programs (3)
You've earned the expertise. So why does no one outside your client list know it? This talk breaks down why credible experts stay invisible online, and the exact shift required to go from "trusted by those who know me" to "recognized as an authority" — using the book-as-IP framework we use with our own clients.
Key Takeaways
- Why being good at what you do is no longer enough to be found or chosen
- The difference between being trusted by clients and being recognized as an authority
- How a book functions as business infrastructure, not just a credibility piece
- The first step to start closing your own visibility gap
Audience
Coaches, consultants, therapists, and service-based experts looking to grow their visibility and credibility beyond their existing client base
Format
Duration
45-60 minutes
Delivery
Most experts are sitting on a book they don't know how to write. This workshop walks participants through how to identify the book inside their existing expertise, structure it so it writes itself, and turn it into a tool that builds authority long after the session ends — using our CATCH Method™ framework.
Key Takeaways
- How to find the one book hiding inside years of expertise
- A simple structure for organizing knowledge into a clear, sellable framework
- Why most experts get stuck before they start — and how to skip that stage
- What to do with a manuscript once it's done (so it doesn't just sit in a drawer)
Audience
Coaches, consultants, and service-based experts ready to turn their knowledge into a book or signature framework
Format
Duration
60-90 minutes
Delivery
The CATCH Method™ (Clarify, Audit, Transform, Create, Hone) is our proprietary five-step framework for converting an expert's existing knowledge into a finished nonfiction book or piece of intellectual property. This session walks through the method itself — useful both for experts who want to apply it to their own book, and for organizations exploring how to turn internal expertise into documented IP.
Key Takeaways
- The five stages of the CATCH Method™ and what happens at each one
- Why most "knowledge capture" efforts fail before they start
- How to audit what you already know versus what still needs to be developed
- How the same method applies whether you're writing a personal book or building internal company IP
Audience
Coaches, consultants, therapists, service-based experts, and teams/organizations looking to document internal expertise as IP
Format
Duration
60-90 minutes / half-day / whole day / multi-day
Delivery
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