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Ada Vina Cuaresma

Founder • Author-ized™

Philippines •

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About

Authority Strategist • Book & IP Coach • Speaker on the Invisible Expert Problem

Speaking Topics

Authority Building

Personal Branding

Thought Leadership

Book Coaching / Nonfiction Writing

Signature Programs (3)

The Invisible Expert Problem

Keynote, Session • 45-60 minutes

You've earned the expertise. So why does no one outside your client list know it? This talk breaks down why credible experts stay invisible online, and the exact shift required to go from "trusted by those who know me" to "recognized as an authority" — using the book-as-IP framework we use with our own clients.

Key Takeaways

Why being good at what you do is no longer enough to be found or chosen
The difference between being trusted by clients and being recognized as an authority
How a book functions as business infrastructure, not just a credibility piece
The first step to start closing your own visibility gap

Audience

Coaches, consultants, therapists, and service-based experts looking to grow their visibility and credibility beyond their existing client base

Format

Keynote

Session

Duration

45-60 minutes

Delivery

Virtual

In-Person

Hybrid

From Expert to Author

Workshop, Training, Masterclass • 60-90 minutes

Most experts are sitting on a book they don't know how to write. This workshop walks participants through how to identify the book inside their existing expertise, structure it so it writes itself, and turn it into a tool that builds authority long after the session ends — using our CATCH Method™ framework.

Key Takeaways

How to find the one book hiding inside years of expertise
A simple structure for organizing knowledge into a clear, sellable framework
Why most experts get stuck before they start — and how to skip that stage
What to do with a manuscript once it's done (so it doesn't just sit in a drawer)

Audience

Coaches, consultants, and service-based experts ready to turn their knowledge into a book or signature framework

Format

Workshop

Training

Masterclass

Duration

60-90 minutes

Delivery

Virtual

In-Person

Hybrid

The CATCH Method™: Turning Expertise Into Authority-Building IP

Workshop, Training, Masterclass • 60-90 minutes / half-day / whole day / multi-day

The CATCH Method™ (Clarify, Audit, Transform, Create, Hone) is our proprietary five-step framework for converting an expert's existing knowledge into a finished nonfiction book or piece of intellectual property. This session walks through the method itself — useful both for experts who want to apply it to their own book, and for organizations exploring how to turn internal expertise into documented IP.

Key Takeaways

The five stages of the CATCH Method™ and what happens at each one
Why most "knowledge capture" efforts fail before they start
How to audit what you already know versus what still needs to be developed
How the same method applies whether you're writing a personal book or building internal company IP

Audience

Coaches, consultants, therapists, service-based experts, and teams/organizations looking to document internal expertise as IP

Format

Workshop

Training

Masterclass

Duration

60-90 minutes / half-day / whole day / multi-day

Delivery

Virtual

In-Person

Hybrid

Your Experience with Ada

Your perspective matters!

What was it like engaging with Ada?

Available For

Conference (Full-day Event)

Workshop (3+ hour event)

Moderator

Webinar (Virtual event)

School (incl. charity)

Meetup

Fee

Request Pricing

Open To Bookings

Global

Online / Remote

Languages

English