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  3. András Baneth
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András Baneth's picture

András Baneth

Founder
SpeakerHub
Country or state 
Belgium
Available to 
Global
City 
Brussels
Fee 
Languages 
English,
Spanish,
...
Volunteer
Yes

Personal Details

Bio

Founder of SpeakerHub, entrepreneur, strategic communication and public affairs expert. I set up the European office of the world’s #1 organization for public affairs professionals, the Public Affairs Council (almost 700 organizations with 8000 individuals) and I'm the co-founder of Europe's #1 EU career preparation service, Online EU Training.

I'm the author of the Ultimate EU Test Book – #1 best-seller book on EU exams, which has helped thousands of candidates prepare for EPSO competitions, hundreds of whom are now permanent EU officials.

My career included seven years of experience at the European Commission and the European Court of Justice, where I coordinated briefings for Commission President Barroso, served as a member of the cabinet of Commissioner Kovács and dealt with European regulatory procedures known to experts as ‘comitology’.

I have an M.A. in Law and Political Sciences and the degree of Master of European Public Administration from the College of Europe, Bruges, Belgium. I am always open to invitations to speak about global public affairs, lobbying, strategic communications, risk perception, science communication, European political trends, skill-building for government relations professionals, EPSO exams, public sector communication or online entrepreneurship.

Current position (3)

Founder

SpeakerHub

Managing Director, European Office

Public Affairs Council

Co-founder & Partner

Arboreus Online Training Services

Degrees (2)
Public Administration
College of Europe
2001 to 2002
Law and Political Sciences
Szeged University
1996 to 2001

Presentations

Presentations (4)
Science communication in the 21st century

In the age of social media, activism and superficial science literacy and decreasing levels of trust, risk perception is a tough challenge to manage. Pharma, life sciences, science-driven organizations need to learn how to better communicate the benefits, risks and the social role of their innovative business.

With funny examples, serious insights and an entertaining narrative, I provide a roadmap for better strategic communication.

Make your issue stick!

It's difficult to turn a complex scientific, political or technological innovation into a clear, compelling message.

With a 6-step plan based on the best-selling Made to Stick book, along with real-life examples of what to avoid, I provide a compelling narrative and action-plan that businesses, non-profits, and associations can use to be better heard and make their message more memorable.

The age of techno-ambivalence

Until recently, technological innovations have been viewed almost exclusively as positive social change. The global spread of the internet, smartphones, the use of GMO technology, the sharing economy and industrial robots have been greatly welcome. Not so much any more.

Societies' relation to technology is changing as unemployment, threat to incumbent professions, and fear of sophisticated biotech is increasing.

Companies and innovators must address the impact their technology brings to society. Modernity is no longer viewed as universally positive: a backlash, pushback or restrictions, whether in the form of protectionist trade policy, unions, legal bans or consumer distrust is now all too common.

By analyzing what Uber, AirBNB, biotech and chemical companies have missed, I bring actionable, positive ideas and risk communication techniques that you can build into your corporate strategy to make sure your innovation is not feared but accepted, liked, and shared.

Land your dream job and hack your career

Resume (CV) writing and strategic career management are key skills that recent graduates must master but often ignore. This talk covers 7 principles on how to position yourself for your next job and communicate your strengths in the most compelling manner.

Workshops (3)
Effective Communication for Scientists
Full day
(View workshop agenda)

Policy makers around the world use science to pass regulations, but if scientists don't communicate their research well, politics may go against the evidence. This workshop helps scientists to present complex technical issues in a memorable, understandable way so 'evidence-based policy-making' becomes possible.

Public Affairs and its Management
4 hours
(View workshop agenda)

What public affairs is about, best practices and case studies from Fortune500 companies

Social Media for Advocacy and Lobbying
4 hours
(View workshop agenda)
Past talks (112)
Strategic advocacy workshop
Executive MBA
Luxembourg
2017
How To Get A Career In European Public Affairs
College of Europe
Bruges, Belgium
2017
EU Decision Making & Lobbying
Trainer - IKEA
Brussels, Belgium
2017
Law, Lobbying And Public Affairs
EMBA - St. Gallen University
Geneva, Switzerland
2017
What Marty McFly Never Expected” (The Social Side Effects Of Tech Innovation)
TEDx - American University in Bulgaria
Bulgaria
2017
Public Affairs Strategy Best Practices
Trainer - VELUX
Brussels, Belgium
2017
Trade Associations And Advocacy: Best Practices
Moderator - Roundtable
Brussels, Belgium
2017
New Coalitions And Power Dynamics In The Post-Brexit EP
Moderator - Roundtable
Brussels, Belgium
2017
Hiring A Public Affairs Consultancy: What Companies Want
Moderator
Online Webinar
2017
Social Media For Advocacy
Trainer - HOTREC
Brussels, Belgium
2017
Strategic Advocacy Workshop For SMEs
Trainer - ECPA
Brussels, Belgium
2017
The Commission's Proposal For A Mandatory Transparency Register
Moderator - Roundtable
Brussels, Belgium
2017
The New Spanish Government: Public Affairs And Regulatory Briefing
Moderator
Online Webinar
2017
Working With The EU
Trainer - European Cyclists Federation
Brussels, Belgium
2017
EU political trends
Speaker - Novozymes
Brussels, Belgium
2016
Career in EU public affairs
Speaker - European Parliament trainees
Brussels, Belgium
2016
The Business Case for Public Affairs
Moderator - Roundtable
Brussels, Belgium
2016
European Digital Advocacy
Moderator - Public Affairs Council
Brussels, Belgium
2016
Tips From an MEP’s Special Advisor
Speaker - Roundtable
Brussels, Belgium
2016
EU decision-making
Trainer - Masterclass
Brussels, Belgium
2016
EU communication
Trainer - Erasmus College
Brussels, Belgium
2016
Advocacy strategy
Trainer - Forum for Osteopathic Regulation in Europe (FORE)
Cyprus
2016
Communication and advocacy in Brussels
Speaker - Orgalime
Brussels, Belgium
2016
Knowledge 4 Innovation
Moderator - European Parliament
Brussels, Belgium
2016
Lobbying in the EU
Speaker - University of Leiden group
Brussels, Belgium
2016
EU public affairs trends
Speaker - IKEA
Brussels, Belgium
2016
Presentation to MEPs EU40
Speaker - European Parliament
Brussels, Belgium
2016
Public affairs strategy
Speaker - Roquette
Brussels, Belgium
2016
Science and Policy
Speaker - Coca-Cola
Brussels, Belgium
2016
EU decision-making
Trainer - Bayer CropScience
Brussels, Belgium
2016
European public affairs (in French)
Speaker - European Crop Protection Association (ECPA)
Brussels, Belgium
2016
European Advocacy
Trainer - FoodWatch
Brussels, Belgium
2016
EU strategic communication
Trainer - College of Europe
Bruges, Belgium
2016
EU and lobbying
Speaker - World Keys project
Brussels, Belgium
2016
Presentation on SME Partners
Speaker - European Crop Protection Association (ECPA)
Brussels, Belgium
2016
Communicating science & working with NGOs
Trainer - ELANCO
Madrid, Spain
2016
Measuring the value of public affairs
Trainer - IKEA
Brussels, Belgium
2016
Country Managers as Public Affairs Advocates
Moderator - Roundtable
Brussels, Belgium
2016
EU careers and jobs
Speaker - European Parliament trainees
Brussels, Belgium
2016
Strategic Communication and Public Affairs
Moderator - Public Affairs Council
Brussels, Belgium
2016
Jury member - Interel Public Affairs Awards
Brussels, Belgium
2016
EU Public Affairs and Communication
Trainer - FYSIO
Copenhagen, Denmark
2016
Global public affairs strategy
Moderator - Roundtable
Washington D.C.
2016
Public affairs best practices
Speaker - Quadriga
Online Webinar
2016
EU decision-making
Trainer - Masterclass
Brussels, Belgium
2016
Internal Communication and Public Affairs: Best Practices for Working with Business Units
Moderator - Roundtable
Brussels, Belgium
2016
Communicating with impact
Speaker - Young Professionals in Foreign Policy (YPFP)
Brussels, Belgium
2016
Creating Your Public Affairs Strategy: Best Practices on What to Do and Avoid
Speaker - Webinar
Online Webinar
2016
Executive MBA - Public affairs and strategic communication lectures
Trainer - St. Gallen University
Switzerland
2016
Managing European Trade Associations - Challenges and Best Practices
Moderator - Roundtable
Brussels, Belgium
2016
Reaching EU Policy Audiences on Twitter and LinkedIn
Moderator - Webinar
Online Webinar
2016
Public Affairs and Communication
Trainer - Alpine Space
Munich, Germany
2016
Comment mesurer l'impacte des affaires publiques?
Speaker - Interel
Paris, France
2016
Public affairs strategy
Moderator - European Crop Protection Association (ECPA)
Auderghem, Belgium
2016
Public affairs in the EU
Speaker - Dasha
Online Webinar
2016
Public Affairs
Moderator - Public Affairs Forum
Bucharest, Romania
2016
Brussels and national-level advocacy
Speaker - Coca-Cola
Brussels, Belgium
2016
Communicating Science to Policy-makers
Trainer - Boehringer Ingelheim
Copenhagen, Denmark
2016
Presentation on Public Affairs and Lobbying
Speaker - HEC Business School
Paris, France
2016
2-day workshop on business ethics
IAC Group
Dusseldorf, Germany
2015
Presentation to Roma advocates
Tom Lantos Institute
Brussels, Belgium
2015
EU Careers and Jobs
Jozsef Antall Think Tank
Budapest, Hungary
2015
EU lobbying
Presentation to students from Tilburg University
Brussels, Belgium
2015
EU decision-making and comitology training
Comité International de la Rayonne et des Fibres Synthétiques (CIRFS)
Brussels, Belgium
2015
Setting Up Your European Public Affairs Practice
Webinar
Brussels, Belgium
2015
Advocacy skills workshop
Forum for Osteophatic Regulation in Europe
Luxembourg
2015
Public affairs and lobby training
Celgene Corporation
Brussels, Belgium
2015
What Washington, Brussels and Berlin Can Learn from One Another
Trans-Atlantic Lobbying
Berlin, Germany
2015
Classic lobbying techniques
Quadriga webinar series
Online webinar
2015
Trilogues, Comitology and Beyond
EU Decision-Making Master Class
Brussels, Belgium
2015
Strategic communication in Europe
Erasmus College Lecture
Brussels, Belgium
2015
European advocacy training
Climate Action Network (CAN) Europe
Brussels, Belgium
2015
Presentation about EU advocacy
NY University study tour group
Brussels, Belgium
2015
Organizer and moderator
Digital Advocacy Summit
Brussels, Belgium
2015
Strategic Stakeholder Management
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Making Your Issue Stick
Speaker - US Advocacy Conference
Florida, United States
December 31, 2016
Measuring the Value of Public Affairs
Speaker - Senior PA Team
Dusseldorf, Germany
December 31, 2016
Electing France's Next President: An Analysis of Candidate's Campaigns & Programs
Moderator - Online Webinar
Online
December 31, 2016
European Legislative Monitoring
Moderator - Online Webinar
Online Webinar
December 31, 2016
EU Decision-Making
Trainer - Masterclass
Brussels, Belgium
December 31, 2016
Trends in European Public Affairs
Speaker - EY Briefing for the EMEA PA Team
Brussels, Belgium
December 30, 2017
EU Decision Making & Lobbying Training
Speaker - SHELL
Brussels, Belgium
December 31, 2016
Storytelling for Advocacy
Moderator - Online Webinar
Online Webinar
December 31, 2016
In-house lobbying: the toughest task in Public Affairs?
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
5 Public Affairs Trends and Disruptors - from a US perspective
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Corporate Strategy and Public Affairs in a Low-Trust World
Speaker - European Trust Summit 2017
Brussels, Belgium
December 31, 2016
Germany: Federal Elections and the Changing Advocacy Landscape
Moderator - Online Webinar
Online Webinar
December 31, 2016
Presentation to EU Trainees/EU Careers
Speaker - EU Commission
Brussels, Belgium
December 31, 2016
Public Affairs Practices in the Middle East
Moderator - Online Webinar
Online Webinar
December 31, 2016
Managing Political Risk and Its Business Impact
Moderator - Online Webinar
Online Webinar
December 31, 2016
Recruitment Trends in EU Public Affairs
Moderator - Online Webinar
Online Webinar
December 31, 2016
Young Professionals in Foreign Policy: European Careers
Speaker
Brussels, Belgium
December 31, 2016
Communication For Diplomats
Speaker - College of Europe, Bruges
Bruges, Belgium
December 31, 2016
Effective Crisis Communication in European Public Affairs
Moderator - Online Webinar
Online Webinar
December 31, 2016
Challenges of a Brussels Office: Getting it, Keeping it, and Developing it
Moderator - Online Webinar
Online
December 31, 2016
EU Decision Making & Lobbying training
Speaker - WindEurope
Brussels, Belgium
December 31, 2016
The EU's Future
Speaker - Youth AG Summit 2017
Brussels, Belgium
December 31, 2016
Digital Advocacy Training
Speaker
Brussels, Belgium
December 31, 2016
EU and Science Advocacy workshop
Speaker - ISK Bioscience
Brussels, Belgium
December 31, 2016
EU Decision-Making
Trainer - Masterclass
Brussels, Belgium
December 31, 2016
Working with NGOs: Friend or Foe?
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Brexit: The State of Play
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Embracing Adversity: Lobbying in Difficult Sectors
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
London - Activist Science - What is it, Why Does it Work, and How Should it be Answered?
Trainer - One Day Workshop
Brussels, Belgium
December 31, 2016
EU careers and networking
Speaker - European Centre for Public Affairs 2.0
Brussels, Belgium
December 31, 2016
Coordinating Your Public Affairs Team Around Europe
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Public Affairs Strategic Planning for 2018
Moderator - Roundtable
Brussels, Belgium
December 31, 2016
Strategic communication and diplomacy
Speaker - Foreign Affairs Ministry, Bern
Brussels, Belgium
December 31, 2016
Digital Advocacy
Speaker - Momentum Movement’s panel
Brussels, Belgium
December 31, 2016
Digital Advocacy
Speaker - European Digital Advocacy Summit 2017
Brussels, Belgium
December 31, 2016
Public Affairs
Speaker - Digital Public Affairs Boot Camp
Brussels, Belgium
December 31, 2016
EU careers and jobs
Speaker - European Parliament trainees
Brussels, Belgium
December 31, 2016
  • All (48)
  • Videos (7)
  • Photos (36)
  • Slides (3)
  • One sheet (2)
What Marty Mcfly Never Expected | András Baneth | TEDxAUBG
14 Tips to Start an EU Career
SpeakerHub MasterClass with András Baneth
7 Components of Being a Successful EU Lobbyist
Digital Advocacy in Europe
Corporate Communications in Europe
Is Public Affairs Needed for Success in Europe?
EU decision-making: Ordinary Legislative Procedure & Trilogues
European Economic Governance
EEAS (European External Action Service)
Andras Baneth Speaker One Sheet
This speaker hasn't uploaded any press information yet.

Books & Articles (12)

The Ultimate EU Test Book Administrator (AD) Edition 2016
John Harper Publishing,
2016
The Ultimate EU Test Book Assistant (AST) Edition 2016
John Harper Publishing,
2016
The Ultimate EU Test Book – Assessment Centre Edition
John Harper Publishing,
2015
What Marty Mcfly Never Expected (or the social side effects of technology)
Newcomers' Guide to EU Lobbying
The Ultimate EU Test Book (14th edition, John Harper Publishing)
European Digital Advocacy Trends Survey 2015
How EU Lobbying Works
The rise of digital advocacy in the EU
Why public affairs does not equal lobbying
EU-funded lobbyists: why do they exist?
Activists operate by outrage, not fear

Expertise (34)

Business
Education
Media & Marketing
Social & Political
Technology
Strategic Communications TED/TEDx Public Affairs Corporate Communications Science communication Startup Effective Risk Communication Lobbying Advocacy EU European Union European Commission Risk perception Decision-making Comitology Communication European Law EPSO EU Careers Business Ethics Career management Public Speaking TEDx Coaching Social Media Digital Advocacy Bootstrapping Platform business

Awards & certifications (1)

Deloitte Fast 50 Award

Reviews

Testimonials (20)
  • As a fellow speaker and part of the SpeakerHub community, I can attest to Andras as an intelligent and thoughtful professional who truly invests in the success of others. Listener, advisor, collaborator and teacher are some of the qualities I appreciate in Andras Banath. Perhaps most important of all, he's a genuinely good guy. If your organization is seeking a speaker/trainer whose character matches his professional expertise, book him. He'll elevate deliverables to a whole new level. Highly recommended.
    Maura Sweeney
    Thought Leader & Ambassador of Happiness
    New Vision Entertainment
    Verified
  • Organizer
    Senior Director EMEA
    TEDxAUBG
    Verified
  • Andras has provided training and facilitation on multiple occasions for the GCSP’s 8 month Leadership in International Security Course on Strategic Communication for a group of mid-career security policy professionals. I have always found Andras to be an absolute professional - very attentive to client needs, always very well prepared, with a very engaging and effective approach to delivery, and great willingness (post course recommendations etc. for the group). His sessions are always successful, highly appreciated, and I recommend him without hesitation.
    Dr. Siobhan Martin
    Director
    Geneva Center for Security Policy
    Leadership in International Security Course
    24/01/2018
    Verified
  • It was probably the most useful workshop I've ever attended. All these tools and material we learned about won't only be useful for YFJ but for any job I'll do in the in future.
    European Youth Forum participant
    Verified
  • Our session was very informative, helpful – and fun! You provided great guidance in getting us to shift toward more “user-friendly” language and structuring of our conversational style, and I will take the lessons with me and try hard in changing my style
    Maryam Sultan
    Bayer CropScience
    USA
    Verified
  • I want to thank you for a resoundingly successful course. You have increased the capability of the group successfully and we will be in further contact.
    George Tice
    Senior Director EMEA
    Elanco Animal Health
    Verified
  • Your presentation on the communications landscape in Brussels was highly interesting and engaging. It provided an ideal overview for those not so familiar with the EU context – and many valuable insights for those of us who have been in ‘the bubble’ a little longer, too! The feedback from our participants was universally positive, and they appreciated the opportunity to put their questions to you afterwards. I hope you enjoyed the lively discussion that followed as much as we did.
    Magdalena Wawrzonkowska
    Head of Communications
    ORGALIME
    Verified
  • "Thank you once again for your great presentation and speech at the "Art & Science of Advocacy" event. Very good feedback from all my colleagues!"
    Dr. Susanne Kettler
    Senior Director, Scientific and Regulatory Affairs
    The Coca-Cola Company
    Verified
  • Our speaker appreciated very much your communication tips and ideas on how to better and more efficiently communicate on the European Union and the European Parliament in particular. A wide scope in a very limited time frame. Well done!
    European Parliament visitor service
    Verified
  • I am impressed with Andras and his passion for helping public speakers. He has been very open to new ideas and continues to innovate the way he connects speakers with opportunities.
    Ryan Foland
    Senior Administrator of Social Media and Marketing
    UC Irvine
    Verified
  • Just want to thank you very much for your presentation 2 weeks ago during the board meeting: the feedback we got from the members was very positive.
    Jean-Charles Bocquet
    Director General
    European Crop Protection Association
    Verified
  • Students very much enjoyed this course. They stressed the professor’s knowledge on the topic and his ability to present the course material in a well-organised, interesting and dynamic way. All in all, they appreciated this course and found it particularly interesting and practical as opposed to many other theoretical courses they attended during the seminar.
    College of Europe
    Verified
  • You gave some great insights into how public affairs professionals find ways to quantify what are often “intangible” outcomes as meaningful metrics for the business; you also worked well with a group that came from a range of commercial roles rather than having extensive prior public affairs exposure. As such, you provided a valuable contribution to this work.
    Vincent Clay
    Senior Manager
    EU Government Affairs, Pfizer EU Office
    Verified
  • Just to let you know that I was very impressed with your presentation today in Luxembourg for the Forum for Osteopathic Regulation in Europe (FORE). Thank you for the inspiration to move forward to reach our aims.
    Simon
    Forum for Osteopathic Regulation in Europe (FORE)
    Verified
  • Thanks Andras for another great workshop. Plenty of food for thought and inspiration for members to develop our our own plans for advocacy at a national level.
    Forum for Osteopathic Regulation in Europe (FORE)
    Verified
  • I can say with honesty that the students thought the visit to the Public Affairs Council was the most interesting visit of the trip. They appreciated your broad knowledge of EU lobbying affairs, and were very enthusiastic about your way of presenting and the chance you gave them to ask questions.
    University of Leiden group’s visit to Brussels
    Verified
  • It is always worthy to listen to Andras. He has lots of energy, ideas, examples, good readings to recommend. Professional, lively, constructive, funny.
    Corporate training participant
    Verified
  • Inspirational speaker! He had a great presentation on TedX about the social impact of technological innovations.
    TEDx participant
    Verified
  • You not only matched our (and my) expectations but went even beyond. The insights and examples you gave are excellent “food for thoughts” and are the base for a small working to come up with recommendations for us in our company. It was really interesting to see how others are measuring success and even though we are already applying the quantification-approach for most of our topics, it was good to get some other measures/KPIs.
    Senior manager
    German chemical company
    Verified
  • Thank you very much for taking the time to attend our EU webcast. The feedback from our leadership has been very positive! We are immensely grateful for your contribution to this successful event. Particularly, your public affairs expertise alongside your in-depth knowledge of the EU policy environment as well as your outsider’s perspective have been invaluable. We very much look forward to have you feature in future events.
    Elizabeth Krahulecz
    Associate Partner - Head of EMEIA Public Policy Brussels Office
    EY
    Verified
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