Ayal Stern has served as the CEO of the U.S. division of ThriveDX since May 2019. Prior to this, Stern’s aptitude for digital marketing led him to manage more than 200 employees as the deputy CEO and the chief marketing officer of parent company HackerU. Within his first few months of leadership, Stern established a powerful in-house marketing team of content writers, digital campaign managers, web developers, graphic designers, and community managers to aid him in developing and marketing the educational products that have prospered on a national and global scale.
Before joining ThriveDX, Stern served as the executive vice president of Burlington English and grew the enterprise from conception into Israel’s largest English as a Second Language (ESL) studies school with more than 30 branches in Israel, and established business models in Italy and Brazil. At Burlington English, Stern built upon his operations, business development, and digital marketing expertise by employing online and mobile marketing channels, aggressive target identification, and digital marketing models, building a unique educational offering for language studies and prevailing task management software in order to scale up the business.
Stern brings more than 15 years of experience in education to ThriveDX. Even before his post-secondary education, he served as a technical training commander in the Israel Defense Forces (IDF) and worked as a sales and marketing manager for The American School, at the time Israel's leading study abroad test preparation company.
While working as a business development project manager at MCMS Technology, Stern studied at Interdisciplinary Center Herzliya in Israel to earn a BA in business administration and management and an LL.M in law to deepen his knowledge of innovative technological solutions in the public sector.