Ben Patwa

This session is highly interactive, audiences will first uncover the psychology behind the 3 stages of the buyer’s journey, with real-life stories and descriptive examples that illustrate each stage. Through experiential learning, the audience will create their own examples to implement how they can do this in their own business or sales cycle before they leave. By Understanding the 3 stages of The Buyer’s Journey Connect, Engage and Convert your audience will know: How to trigger a sensory experience for your customer before inviting the close How to build/navigate a custom journey based sale for your product/market How to have customers to convert themselves In just the first year implementing this unique Journey Based Selling process, we grew a national organization’s revenues from $96M to 126M!

There are 7 primary story archetypes that when implemented in the right way with your content will enable you to hook every audience, every time. These tap into timeless psychological triggers that touch your audience deeply driving more engagement and more action as a result. Audience Takeaways Leave with a good understanding of the different archetypes and which one to use at the right time How a simple story premise can control the exact neuro-chemicals that are released in your prospect’s brain and influence their reaction Why in 2019 you need a story to tell to drive the products you sell Content outline (a more in-depth description of your talk for Alined’s reference): In this session, the participants will leave with a paint-by-numbers simple approach to using storytelling for internal or external communication. Every participant can connect with the premise for their story while in the talk Practice the different tones/styles of the different story archetypes.