Bill Crawford, Ph.D.

Dr Crawford gives his audiences new information of the problem, or how situations can trigger certain parts of the brain, trapping us in a reactive cycle. Plus, how to shift to the clear, confident, and creative brain and even motivate others to shift from their resistant brain to their receptive brain so that they can hear and understand what you are wanting them to know.

Rude, defensive, arrogant... have you ever noticed how disruptive difficult people can be in our lives? Whether the resistant person is a customer, coworker, family member, or even a stranger, this presentation is designed to address this problem in a way that not only defuses conflict, but taps into the internal motivation of the "difficult person" to hear what you have to say as valuable.