Currently a Director at MSLGroup - in recent years Blair has received the largest number of personal and campaign nominations / awards in the PR and comms industry; including Communicator of the Year and Campaign of the Decade accolades from across the PR Week Awards, PRCA Awards, CIPR Awards, Cannes Lions, Sabre Awards, European Excellence and Corp Comms Awards.
Blair has specialised in integrating practices within the marketing and communications world - where at Publicis Groupe he is charged with spearheading interdisciplinary campaigns; representing public and private organisations, banks, law firms, media and entertainment organisations, technology companies, public figures, health care and medical companies, international trade organisations, energy and resources companies, and charitable foundations.
An innovative, intuitive and enthusiastic senior communications professional, he is capable of leading the most challenging marketing and communications campaigns across public relations, digital influence, thought leadership, internal engagement, crisis/reputation management, and branding. Employing strong leadership and management skills, he has a proven track record of delivering exceptional results for a diverse range of clients, on a local and global scale.
Blair was a pioneer in corporate Digital Strategy, and has created collaborative cloud-based communications tools, developed unique media and crisis training products, and become the trusted advisor of his clients from CEO’s to famous faces.
Blair regularly lectures and contributes to discussion on effective communications, reputation management, and crisis communications. He also sits on the PRCA Council and is Co-Chair of Creativity at the PRCA.
MSLGROUP - Publicis Communications
A leading voice in Creativity and Reputation in business and communications