Cameron Cowan

In this talk, Cameron talks about how to use the principles of storytelling to improve marketing and sales efforts to drive growth and profit. People do not buy products or services, they buy stories. The best way to beat the competition is to understand how telling a better story can lead to more happy customers. Cameron uses the basic principles of fiction to teach how to tell a story through audio, visual, and written means and how that can enhance the marketing process and ease the sales process for greater success and increased sales.

In this talk, Cameron pulls from the latest items in the news that directly affects the members of your organization or event attendees and puts it in the context of business and life. This topic covers international politics and then turns to domestic politics as a finisher. Springing from topics in my book, “What The Hell is Going on? Post Covid Edition” this talk is custom to the event and the time and place in which the talk is supposed to take place. This talk is similar to The Cameron Journal Podcast, and it's like booking your own private version of the podcast! Industry-specific requests are encouraged!

Cameron speaks about his research regarding our world, from his 2019 (reissued and updated in 2023) book, What The Hell is Going On? A primer to our world in the age of Trump. The book covers topics like Education, Race relations, Domestic policy (US), and the structures of economics and capitalism. We are at an inflection point in our history and this book, and the talk that accompanies it, is a way to understand what is going on. If your event attendees are interested in how the world is changing and what the future might hold, then this is a great "jumping off" point.