Charlene Tassinari and Carly Potock have been building teams and businesses together since 2015.
Their partnership started at YouTube, where they founded the company's global brand strategy team for small-to-medium businesses, leading Google's efforts to activate a market that was growing rapidly on other platforms. Their programs unlocked millions of dollars in video revenue through custom workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School.
In 2018, they pivoted the team to solve a challenge facing marketers around the world. To truly unlock the power of video, more brands needed access to nimble, affordable video creative. In partnership with the YouTube Product team, they developed first-of-kind video production solutions for Google’s customers including Video Builder and formed new industry relationships to launch the YouTube Creative Directory.
In 2020, Charlene and Carly founded Canvas+Co to help more brands succeed in a video-first world. They remain trusted partners to some of the world’s top brands including Pizza Hut, Helzberg Diamonds, Zenni Optical, Backcountry, and more.
They have keynoted numerous Industry events including Google Marketing Live, Google x Columbia Business School's CMO Academy (3x top-rated speaker) INBOUND, Association of National Advertisers, Social Media Strategies Summit, Innovation Enterprise’s Digital Brand Strategy Summit, and more.
