Cynthia Lockrey

We now have countless technologies and ways to share information with our customers and target audience. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying. The art of storytelling can be weaved into all your communications. In this presentation we will break down the elements of a story, uncover what makes a good story, learn the importance of storytelling as well as how to use it in your social media, presentations, emails, social media and more.

It's time to take the fear out of working with the media. Content covered includes an overview of media relations (who are the media, what interests them), understanding key messaging, how to pitch to the media, interview techniques as well as responding to difficult questions. We will also look at what makes an interesting story, making the human connection.

We all want what is best for the individuals we support. However, there are a number of barriers that can block clear communications - including personalities, emotions and understanding of the information being conveyed.

We will unpack how to be clear in your communications to avoid confusion and make a personal connection. Participants will feel more confident, prepared and focused when communicating with families.

Topics covered include:
• The power of storytelling – how our brain processes information through stories (why storytelling is a powerful way to communicate with families)
• Key messaging – being clear on the essential information you want to convey
• Audience – understanding your audience, how they receive information, what information they need and their ability to act upon what you are saying
• Emotions – role of emotions and valued based communications
• Facts – getting clear on the relevant facts, finding common ground
• Call to action

Forest fires. Extreme Weather. Employee disruption. Every organization has a number of risk factors that could throw them into a crisis at any point. But how many have up-to-date crisis communications plans and trained staff who are able to respond quickly and with confidence? In this session we will explore your role in crisis communications in day one, the following days and wrapping up after the crisis is over. What key messages are needed when you know very little? Learn how to establish yourself as the authority and lead – and maintain it. You will gain insights on how to see and hear the things that can go sideways…and how to avoid them.