Daniel Johnson

This workshop is designed for anyone looking to: - Found a startup - Grow and scale post-product-market fit - Experiment with different marketing techniques to see what works - Companies / Corporates looking to implement startup-style growth marketing methodologies

The GTM playbook that worked in 2020 is already obsolete. This keynote shows founders and growth teams how to rebuild their go-to-market stack around generative and agentic AI workflows — from ICP research and messaging to channel testing and scaling — without adding headcount. Real examples, real results.

Most early-stage teams run scattered experiments with no connective tissue between them. This session shows founders how to convert ad-hoc marketing activity into a clear operating rhythm that generates consistent pipeline without burning out the team. Covers growth operating models, prioritisation frameworks, and how to build a system that compounds over time.