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  3. Danna Olivo
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Danna Olivo

Country or state 
United States
Available to 
Global
Fee 
Ask for pricing
Languages 
English
Volunteer:
Yes

Personal Details

Bio

Danna is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC, a Public Speaker and #1 Best Selling Author. Danna’s easy, enthusiastic manner of engaging the audience with compelling “life” stories and “lessons learned” drive the dream of entrepreneurship in the minds of new business owners. Danna’s ability to connect to her audience on a basic level is highlighted through the trademarked MarketAtomy Concept. Through MarketAtomy she is able to demonstrate the infrastructure of a successful business as it relates to the human body. Through this correlation new business owners are able to easily see what skills, techniques and systems need to be incorporated into their businesses to succeed.

Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.

A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.

Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.

Achievements (3)
Published Author

"MarketAtomy: What To Expect When Expecting A Business." The first of a four part series.

#1 Amazon Published Author - "Success From The Heart"

Collaborative Authorship with Adam Markel, Author of the New York Times Best Seller "PIVOT."

#1 Amazon Published Author - "Journey to the Stage"

Collaborative Authorship with Womens Prosperity Network.

Degrees (2)
Business-Marketing
University of Central Florida
1999 to 2001
Management Information Systems - Database Design
University of Central Florida
1999 to 2001

Presentations

Presentations (3)
MarketAtomy Concept: What To Expect When Expecting A Business!

This 60-90 minute presentation introduces the audience to what it takes to build a successful business around a product or service. Utilizing our trademarked MarketAtomy Concept we demonstrate the key skills, systems and methodologies that need to be in place to effectively attract, convert and retain qualified customers. It's more than just marketing and branding. It's an integrated approach that builds the structures needed to support the experience of the customer.

Note To My Perfectionist Self: SIT DOWN AND SHUT UP!

Note To My Perfectionist Self: SIT DOWN AND SHUT UP!

This 60-90 minutes motivational presentation addresses my personal journey to the stage. I always held myself to unreachable standards always feeling that everything had to be perfect for fear of embarrassment. I avoided the public speaking for fear that I was not good enough. That what I had to say didn’t matter. God forbid, I said something that the audience didn’t agree with. All of these doubts kept me from fulfilling my ultimate purpose, which is teaching and motivating new entrepreneurs.

Beginning at a very early age and my first public appearance where I froze on stage to where I am today, teaching and motivating new entrepreneurs to go for their dreams has taught me that public speaking is possible.

This motivational presentation introduces the audience to the many tricks and techniques that I have learned to overcome my fear of public speaking.

No Limits: Life Changing vs. Life Altering Transformations

This 90-minute motivational presentation takes the audience on a journey through my near-death experience after being hit by a bus crossing the street in Rio De Janiero, Brazil in 2012. The message behind this presentation is that transformation can happen through BIG blows or in SMALL increments. Transformational moments are what keep us moving forward. This forward momentum is what allows us to grow and live in our true being. Transformation opens the door for innovation. Through my story I demonstrate how my transformational reveal as a result of my accident led me to my true life’s purpose.

Workshops (6)
The BIG Reveal: The Power of Vision Mapping
90 minutes
(View workshop agenda)

Most new business owners get caught up in the inertia that comes with the overwhelming reality of business ownership. We refer this to O.P.A. (Overwhelm, Paralysis and Avoidance). They find themselves unable to move forward for fear of taking the wrong steps or even knowing what the next steps are. This 60 or 90-minute interactive presentation introduces the power of Vision Mapping for strategically plotting a course of action for business growth. The Vision Mapping process helps to bring clarity by taking the “head-thoughts” and putting them down on paper in a logical, easy-to-read plan revealing any gaps that could potential stop the forward momentum in its tracks. Attendees will walk away with the ability to develop a vision map for their own business and the understanding of all the answers to questions they did not even know they needed answers for when it comes to growing a successful business.

Where's Waldo?
1 hour
(View workshop agenda)

We’ve all heard the terms “Avatar”…“Persona”…”Cast”. The fact of the matter is that it all boils down to one thing…”Target Market” or “Ideal Customer.” With more than 7.2 billion people worldwide … 321.4 million within the US, it is imperative to segment our buying market into smaller bit-sized chunks to ensure that we are spending our marketing dollars and time efficiently.

Demystifying the S.W.O.T. Analysis-Positioning Your Organization for Success!
90 minutes
(View workshop agenda)

Business success involves more than just providing a good product or service. In order to succeed in business, entrepreneurs need to fully understand who they are and how they are positioned within the market and how their customers view them. They need to be able to identify their competitors and know how to remain one step ahead of the competition at all times. Finally they need to be prepared for what the outside world may throw at them that could interfere in there success.

If You Build It...Will They Want It?
90 minutes
(View workshop agenda)

”Know thy-self, know thy competition, and get it right almost every time. Know thy-self, not know thy competition, and get it right about half the time. Not know thy-self, not know thy competition, and get it wrong almost every time.” One of the first steps to entrepreneurship involves knowing whether there is a need for your product/service within the market and who your competitors are.

Building Winning Teams
1 hour
(View workshop agenda)

As a business owner, your success will depend entirely upon your teams. Yes, that’s teams plural. This workshop provides an overview of the many types of teams you must build, most importantly – your Executive Management Team.

Effective Selling Techniques for Non-Sales Individuals
1 hour
(View workshop agenda)

Sales are a very intimidating but necessary aspect of owning your own business. Many entrepreneurs spend little effort on this side of the business because they are under the misunderstanding that "If they build it the customers will come."

Past talks (14)
Vision Mapping: A Prescription for OPA
CEO Space International
Orlando, FL
2017
Teaming Up Within the AEC Market
Hispanic Chamber of Commerce: NOLG
Winter Springs, FL
2017
MarketAtomy: Without Customers There Is NO Business!
CEO Space International
Orlando, Florida
2016
Demystifying the S.W.O.T.
UCF Business Incubator
Oviedo FL
2015
MarketAtomy: Without Customers The Is NO Business
Small Business Administration
Orlando, FL
2014
Building the AEC Industry: Beyond The Built Environment
National Entrepreneur Center
Orlando, FL
2014
MarketAtomy: Without Customers There Is NO Business!
UCF Business Incubator
Daytona Beach, FL
2013
Unique Selling Prosposition
Society of Marketing Professional Services (Regional Conference)
Orlando, FL
2013
Going for Gold - International Partnering
International Round Table
Orlando, FL
2013
Building the AEC Industry: Beyond The Built Environment
UCF Associated Builders and Contractors
Orlando, FL
2012
Going For Gold
Society of Marketing Professionals
Milwaukee, WI
2011
Selling Techniques
Small Business Development Center (SBDC)
Leesburg, FL
2011
Game On! Building the AEC Industry
Rio De Janeiro Commercial Association
Rio De Janeiro, Brazil
2010
Going for Gold - International Partnering
Rio De Janeiro Commercial Association
Rio De Janeiro, Brazil
2010
  • All (1)
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  • Press information (1)
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Article for Design Construction News

Books & Articles (3)

Success from the Heart
Yinspire Media,
2016
MarketAtomy: What To Expect When Expecting A Business
BabyPie Publishing,
2017
Journey To The Stage
Parker House Publishing,
2017

Expertise (15)

Business
Leadership
Media & Marketing
Business Success Consulting opportunities Discover Your Power Business Career Coach Business Transformation Enterprise Transformation Transitioning into Your Next Life Chapter side hustle Leadership Coach Life Purpose Coaching

Awards & certifications (1)

Certified Professional Services Marketer
Society of Marketing Professional Services
2000
Recommendations
Social media
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