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About
Entrepreneur, bestselling author, award-winning B2B marketer & champion for positive communication.
Why positioning is the key to profitable sales
The world is full of similar-looking businesses. Ones providing a jack-of-all-trade service for any client who wants to pay. I should know because my business was one of them for many years. Then I got out of the rat race and rediscovered my profitability. Your business can too. This honest and thought-provoking presentation charts a personal story of trial and triumph and explains the importance of positioning your business correctly. Key takeaways for attendees: • The damaging effects of poor positioning • Steps to identify an effective position • How solid positioning can lead to more profitable sales conversations
Virtual Selling: How personalised video can kickstart remarkable conversations
In this dynamic presentation, Dave Holloway will introduce you to the remarkable world of personalised video marketing. He discusses the problems of traditional business development tactics and how flipping the usual approach on its head helped him to solve more than 10 years of outbound selling headaches. Attendees will learn: • Who can benefit from personalised video marketing • The best process to follow ª How it can be 18x more effective than cold clling
Your perspective matters!
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