David Mierke

What people say versus what they do is not always the same thing. In this presentation, you'll see examples of how observing user and customer behaviors can uncover amazing opportunities that can change the course of a product in ways that typical brainstorms and focus groups could never reveal.

Startups are fast and nimble and innovative, Enterprises are fat and slow and established. The question is, how can you launch a successful startup within an established business? How to ignore the naysayers and break some rules in the process to establish a startup within a large company.

Journey Mapping is a tool used to map a user’s path through a product, experience or service in order to identify, ideate, and strategize around key opportunities and pain-points. In this workshop, attendees will go through a brief overview of the various types of journey maps that exist and each of their core elements.