Deena has built a solid reputation for delivering award-winning work, through more than 20 years of diverse experience in the ever-changing digital marketing arena. Deena manages and leads teams in scope definition, requirements management, architecture, design, development, deployment, and optimization. She is known for her ability to infuse common sense techniques that facilitate strong collaboration between Technology, Business, and Creative teams. For more than 10 years Deena has shared her passion for bringing CommonSense back to the conversation. She has been proud to present at Refresh Detroit, SE Michigan IIBA, Project Manager Summit/Business Analyst World Conferences, BADD (Business Analysis Development Days) and more. She is the author of the Commonsensical Series: A Guide for Project Managers, Business Analysts, and Product Owners. This is a series of eBooks, eCourses, and presentations that focus on bringing some much-needed Common Sense back into the complex world of interactive product and project delivery.