Dora Lutz

Designed for leaders in existing successful businesses seeking to understand how to build purpose into their organization in a way that adds to the bottom line. Using the Aspirational Business Model, this presentation begins with a pre-assessment that allows leaders to understand where opportunities for greater organizational purpose exist. Through a presentation filled with storytelling and examples, audience members will walk away with an awareness of the Aspirational Business Model, an understanding of how purpose adds value to an organization (beyond employee engagement!) and three to five concrete next steps to begin building into his or her organization.

Designed for organizational leaders that would like to facilitate innovation to solve social issues that impact employees, society and their businesses. By the end of this session, participants will understand how the United Nation's Sustainable Development Goals can be used as a rubric for ideation of new products and markets. Leaders will also understand the concepts of Shared Value, a methodology that allows businesses to solve a compelling social issue while driving profitability to understand how to implement social innovations in the organization. Lastly, participants will hear how creating an Aspirational Vision can create internal alignment for new innovations.

Focused on helping startup businesses think through their needs to building for-profit organizations that change the world. This action-packed, informational keynote helps leaders understand ways to use the Sustainable Development Goals to hone their business concept statement, validate the market need, measure their impact on society, communicate to multiple stakeholders and find funding through unexpected sources.