Dorien Morin-van Dam

You spend time, effort and money to woo potential new customers. Your fancy marketing funnel works. Once these new customers buy and receive what you have promised, you start again. Do you repeat these successful marketing cycles, or even have several cycles running simultaneously? There’s a faster and often cheaper way to secure business growth. Let’s talk about how you can grow your business by nurturing the customers you already have with these three customer service-friendly retention marketing ideas!

'You have to pay to play!'

Local small business owners tend to hear this proclamation, and believe it; many shy away from social media marketing because they accept this statement to be true.
Is paying for advertising really the only way to have social media marketing success in 2018? It is not! Strategy, patience and some elbow grease are the backbones of any organic social media marketing campaign.

Hiding behind the camera is no longer a viable option for those in content marketing. Video is an essential element for marketing in 2020. Storytelling, vlogging, live video - all of these require someone to be on video to connect with, and grow your brands' online audience. Getting to know, like and trust your brand requires...a real person! Yet often, fear wins and video loses. Once your company has decided who will best represent your brand, who will be your spokesperson, let us knock down the walls of fear of the camera together and build a strong foundation for video success.