Douglas Kruger

Disruptive innovation is everywhere. What if, rather than suffering its game-changing blows, you positioned yourself as the brand that champions the change? Do you have the courage to lead the way? Based on Douglas's bestselling book, 'They're Your Rules, Break Them! 50 Ways to Smash Silos, Bust Bureaucracy and Create a High-Performance Culture,' this impactful keynote helps your leadership team to learn the agility secrets of top performing brands. Douglas is a master at asking all the right, difficult questions, and revealing new ways of looking at your scenario, all with playful humour and charm. Perfect for the leadership team that knows it needs to do something different if it hopes to gain and retain the top spot in the market.

How to Position Yourself as an Expert When you are the Branson of business, the Clarkson of cars, the Nigella of food, the business comes to you. Are you a ‘category of 1’? When clients spend into your industry, are you the only logical choice? For over a decade, business author and professional speaker Douglas Kruger has been studying the phenomenon of experts. What differentiates them? What do they do that amateurs don't? What can we learn by emulating the behaviours of top performers across a range of industries? Based on two of Douglas's bestselling book with Penguin, ‘Own Your Industry’, and ‘What Makes Them Great?’, this presentation shows how you, your business, and your brand can position yourself as the icon, the expert, the thought-leader in your industry. When you do, the business comes to you.

The latest ‘smartcuts' from Behavioural Economics and Lateral-Thinking Behavioural Economics has some astonishing insights for us. Imagine if you could take all the best, and all the most effective ‘smart-cuts’, and share them with your leaders in one go. The concepts are simple. But their effects are phenomenal. For instance, did you know that you shouldn’t perform ‘deep archaeology’ in order to change the culture in your organisation? Instead, you should supply your people with concrete prompts: ‘When this happens, I want you to do that instead.’ This idea is exponentially more effective than attempts at radical overhaul. So is ‘speaking in photographs from the future.’ It helps our teams to ‘see what we mean,’ to a much greater extent than the kind of abstract language that managers typically use.