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  1. Home
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  3. Elizabeth Lawless
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She/Her

Elizabeth Lawless

MLA
Lead Creative
Lawless And Company/Wild West Diversity
Country or state 
United States
Available to 
Europe,
North America,
...
City 
Dallas
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/Chicago

Personal Details

Bio

Creative • Author • Speaker

A serial entrepreneur since 1988, she is skilled in leadership, brand development and management, building relationships across communities, publishing, and delivering for clients. Liz is the best-selling author of sixteen books the most recent ones, "African American Western Legends: Today" and “Author Adventure: 5 Secrets to Success.” She is also the host of the Author Adventure and Wild West Diversity Livestream/Podcast. For 33 years, she has served as Publicist/Historian for Cowboys of Color Rodeos, the largest multicultural rodeo in the world. She has taught at Southern Methodist University, Dallas College and presented at corporate, employee, PreK-12th grade teacher training and classrooms across North Texas, and at Library, Social Studies and Geography conferences across the United States. Liz speaks about "Creative Leadership." "Leveraging Publishing for Authority," and “The Economic Impact of Black Cowboys: Yesterday & Today.”

Current position (2)

Lead Creative

Lawless And Company/Wild West Diversity

Executive Director

Cowboys Of Color Rodeos

Achievements (1)
Multiple #1 Amazon Best-Seller

113 Straight #1 Amazon Best-Sellers for myself and clients

Degrees (2)
Liberal Arts Masters
Southern Methodist University
1986 to 1988
Journalism/Speech
Stephen F. Austin State University
1979 to 1983

Presentations

Presentations (3)
Creative Leadership: Are You A Left, Right or Whole Brain Leader?

In today's fast-paced, technological and ever changing environment, Creative and Critical Thinking Skills will always win! Knowing your creative leadership style and strengths, learning how to build relationships, managing yourself or your brand and solving problems through storytelling will set you and your business apart from others as well as the noise in the marketplace. Offering proven strategies and case studies, Lawless will share how she and her team took a small local event and made it a story told around the world.

Q&A, Book, worksheets and resources included.

Leverage Publishing To Enhance Your Business: How A Book Builds Authority

Business Owners and Leaders need to build authority in the marketplace. Publishing a book can be a key marketing tool to separate you from your competition or to enhance awareness with your customers which leads to more reach, respect and revenue.

This presentation shares the "5 Secrets to Publishing Success" along with when to incorporate publishing into your marketing strategy, how to get started, and which platforms offer the most opportunity to help people get started or unstuck.

By sharing the "Art and Business of Publishing," I make the process easier, show you how to have fun on your creative journey, and shorten your learning curve by months, if not, years. I also teach how to reach a larger audience, build online and offline respect, and develop additional revenue streams to enhance your business or career utilizing book publishing and social media.

Q&A, Publishing Guide, worksheets, and resources included.

Economic Impact of Black Cowboys: Yesterday & Today

Meet the Historical and Living Legends who helped create communities all across American while defining an enduring Western Lifestyle.

YESTERDAY ... After the American Civil War, many individuals were at loose ends and enormous amounts of unclaimed wild cattle roamed the frontier. Black Cowboys and Cowgirls like Nat Love, Stagecoach Mary Fields, Bois Ikard, Johanna July, William “Bill” Pickett, Henrietta Foster Williams, and others built new lives despite difficult challenges.

TODAY ... Animals and Individuals still play a role, but it is rodeos, entertainment, and their stars like Cleo Hearn, Coy and Katrina Poitier, Charlie Sampson, J'Lee and others who are keeping the Western Legacy and Lifestyle alive. Our Cowboys of Color Rodeos bring hundreds of thousands of dollars to communities while professional stock shows and rodeos bring in millions.

Attendees will learn these untold stories of the settling of the American Wild West.

Q&A, Books and handouts included.

Past talks (2)
Economic Impact of Black Cowboys: Yesterday & Today
Black History Month
The Colony Public Library
February 16, 2025
Legacy of Cleo Hearn & Cowboys Of Color Rodeos
Cleo Hearn Day Celebration
Lancaster State Auxiliary Museum
May 11, 2025
  • All (4)
  • Videos
  • Photos (3)
  • One sheet (1)
This speaker hasn't uploaded any videos yet.
Talking with Librarians
Talking with Librarians
Speaking Desoto Public Library
Speaking Desoto Public Library
Singing with Wild Bill
Singing with Wild Bill
This speaker hasn't uploaded any slides yet.
Liz Lawless Western Media 1Sheet
This speaker hasn't uploaded any press information yet.

Books & Articles (6)

African American Western Legends: Today
Adriel Publishing/Wild West Diversity,
2025
Cleo Hearn: Mr. Black Rodeo
Adriel Publishing/Wild West Diversity,
2023
Author Adventure 5 Secrets to Success: The Art and Business of Publlshing
Adriel Publishing,
2023
African American Western Legends: Yesterday
Adriel Publishing/Wild West Diversity,
2022
Author Adventure
Wild West Diversity

Expertise (10)

Education
Media & Marketing
Community
Sport & Hobbies
Leadership Brand Management Black History Western History Womens History Book Publishing

Clients

USB Financial
Redfin
Wylie Public Library
Hope Farm, Inc.
Venus ISD
National Geography Conference
National & Texas Social Studies Conference
Texas Education Agency Region 10
Colorado & Texas Library Conference

Reviews

Testimonials (2)
  • Elizabeth Lawless is more than a historian; she is a gifted communicator who brings the past to life with passion and precision. Her work is vital for anyone seeking to understand the diverse tapestry of the American West, and her presence as a speaker is both enlightening and inspiring. She is an invaluable asset to any project or event focused on Western history, particularly the significant contributions of African Americans.
    Coy Poitier
    Verified
  • Liz Lawless is an engaging, energetic, and effective speaker for any age group. She has presented several programs at our public library and speaks on historical diversity in the American West with authority, insight, and passion. Liz skillfully captures the audience's attention and ignites their imagination as she both entertains and educates.
    Megan Charters
    Verified
Recommendations
Coy Poitier's picture
Coy
Poitier
Professional Speaker / Life Coach
Coy LeBron Poitier
4 Audience
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Why choose me? 

Proven creative strategies, publishing secrets and multicultural stories of the American Wild West.

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