Emanuele Donati

My speech in the national event in the Chamber of Deputies on #PNRR and Enterprises on May 27th. That technology is growing faster than our ability to handle it is a fact. Serious or even fascinating, it depends on the perspective from which you look at it. I believe that it is our duty to change the way of doing business in this perspective, looking at the general and not the particular. Looking at the community rather than the many individuals. Leaving the silos where we feel comfortable and starting to trust others. https://youtu.be/qwgPH-MYajE

The tracking of the performance of the sales network can be incredibly improved thanks to digital technologies. But staff are not always keen to welcome these changes in a positive way. The case history that I present tells how to achieve all the project objectives while combining complete support from the sales network.

How to overturn the role of Customer Care in the business? How to turn a sad cost item into an exciting marketing weapon? A range of technology-based, field-proven solutions. Customer Care is probably the most expensive and underrated area of the business at the same time. In this work I show you how to turn every contact into a commercial opportunity, to raise the level of loyalty, the marketing message and sales to incredible levels. Without neglecting team building and retention.