Los Angeles, California, United States •
$5,001 - $10,000
About
I am not a keynote speaker who studied brand strategy. I am a brand strategist who spent 20 years inside the rooms where the decisions got made. Disney Princess. Barbie. Hot Wheels. CAMP. MTV. I built the campaigns. I ran the franchises. I sat in the briefings where joy got value-engineered out of the work and watched what happened next. I built the Joy Is the New Strategy framework because I lived both sides of it. The brand side, where I watched campaigns hit every metric and still miss the audience completely. And the career side, where I watched talented people lose the thing that made them good at their jobs without a single word for what was happening to them. My talks are not theoretical. They are built from receipts. And they leave people with something they can actually use.
Joy Is the New Strategy: How the Brands People Actually Love Are Built
The campaigns that generate real loyalty, cultural relevance, and tattoo-worthy fandom are not the ones that optimized h…
What 20 Years Inside Iconic Brands Taught Me About Culture
Culture is not a brand value you write on a wall. It is the thing your audience decides about you whether you participat…
Building Fandoms, Not Followers
Followers are a vanity metric. Fandoms are a business asset. This session examines the strategic difference between audi…
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