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About
Every keynote is backed by Semrush's proprietary dataset of billions of queries — not recycled frameworks or opinions. Fernando is one of the few speakers who can show live data on how AI Overviews, ChatGPT, and Perplexity cite brands in real time. With a 4.9/5 average speaker rating, trilingual delivery (English, Spanish, Russian), and 500+ events across 35+ countries, Fernando tailors each talk to the audience's industry and region. His research has been cited by CNBC and Bloomberg, and his frameworks are used by enterprise marketing teams at Fortune 500 companies. He doesn't just explain what's changing — he gives audiences a concrete GEO playbook they can implement the next day.
How AI Overviews Decide Who to Cite
The seven structural signals predicting which brands appear in AI-generated answers across Google AI Overviews, ChatGPT,…
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