Ferry Hoes

Technology is a great thing. And it, in fact, should be used to automate jobs and processes. But they should only automate the right jobs and processes. Those that humans are simply inferior in. Basically: humans shouldn’t try to be robots and robots shouldn’t try to mimic humans. Technology should aid humans so they can be more human, not less. Robots can almost take over every aspect of business except for those parts that require human contact. All jobs that require human contact shouldn’t simply be automated. In fact, these are jobs that often are understaffed because the company doesn’t see the “value” and because it is hard to “automate” human behavior. Yet, we know that building personal relationships, by humans, is a high predictor for turning one-time buyers into returning customers. Humans can build trust and a sense of mutual connection that technology simply can’t.