Flavia Barbat

To maintain the quality and personality of a brand, the brand platform needs to be treated as one would a content platform. Content is not about quantity, it’s about quality. There are so many measurement tools that link to time spent reading, number of articles in a category, etc. — but too few people focus on quality.

A recollection of how Brandingmag used the rules of various tea traditions to transform our brand’s digital presence into a quality, in-venue experience. An honest presentation of the value of experience in the event space — including meaningful brand experiences, client interactions, internal workshops, and team building.

Data-driven and innovative was all fine and dandy — until now. Branding (the experience) is what will make a difference.