Gareth Cartman

How search and design are increasingly coming together - with proof from two case studies. If you build a website around your customers, and customers enjoy the experience... shouldn't you rank better? That's the essence of Google Panda, an algorithm originally designed to punish websites for poor user experiences. But what if you could get on the right side of Panda? This presentation demonstrates the workings of Google, their algorithms, and websites in general. You'll discover that Google's algorithms are not the minefield you thought they were, but they're moveable, changing, evolving calculations that you can get on the right side of.