George has spent 17 years in the PR industry, firstly in Paris working on international brands like McDonalds, Mars and IBM and latterly as co-founder of international agency The PR Network (www.theprnetwork.co.uk). A tech specialist who learned her trade during the dot com years at Bite PR in their international division, George has worked on Apple, Sun, Iomega, Samsung and The Carphone Warehouse amongst others. With her business partner Nicky, George co-founded a new agency model providing senior expert counsel to blue chip and household brands like Zipcar, Disney and Deloitte - powered by a network of senior communications consultants; offering high calibre support at a fraction of the price of a traditional agency; flexing up and down as needed. For 10 years they've run The PR Network taking clients beyond the UK into new geographies and sectors. They now operate in 24 different countries with a network of over 1200 senior consultants.