Gill Walker
Speaker | Executive Technology Adviser | Educator | Microsoft Business Applications Expert • Opsis
Australia •
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About
Gill Walker combines more than two decades of CRM and digital transformation experience with a rare ability to make complex business and technology concepts practical, engaging and immediately useful. Her presentations help executives and leadership teams recognise the decisions, leading indicators and governance disciplines that determine whether technology investments deliver measurable business value or become expensive "Money Pits". Audiences leave with practical frameworks they can apply immediately to make better technology and transformation decisions.
Speaking Topics
Signature Programs (3)
Most organisations don't miss their targets in June. They simply discover the problem in June. Whether the milestone is month-end, quarter-end or financial year-end, the underlying causes have usually existed for months. By the time declining revenue, missed sales targets or dissatisfied customers appear in management reports, the underlying causes have often existed for months. In this presentation, Gill Walker demonstrates why financial results are lagging indicators and explains how consistently successful organisations identify the leading indicators that predict future performance. Drawing on practical experience, executive governance principles and the Predictable Profit Pyramid™, she provides leaders with a fresh way of thinking about performance, visibility and decision-making. Rather than waiting for problems to appear in financial reports, audiences learn how to recognise the activities and behaviours that create tomorrow's results.
Key Takeaways
- A practical understanding of why revenue and profit are lagging indicators rather than leading indicators.
- A framework for identifying the activities and measures that predict future business performance.
- Practical techniques for recognising revenue friction and emerging business risks earlier.
- A better understanding of how governance and executive visibility influence organisational performance.
- Greater confidence in focusing leadership attention on the decisions that create predictable business outcomes.
- Practical ideas that can be applied immediately to improve accountability, forecasting and business performance.
Audience
Ideal for executives, business owners and senior leaders responsible for organisational performance, technology investment or digital transformation, including CEOs, CIOs, CFOs, Chief Digital Officers, Sales Leaders, Operations Leaders and General Managers. This presentation is particularly valuable for organisations seeking to improve executive visibility, strengthen governance and make more predictable business decisions before problems appear in financial reports.
Duration
45 minutes
Delivery
Most organisations don't set out to build a CRM Money Pit. Yet many invest heavily in technology without ever realising the business benefits they expected. Successful CRM isn't created by software alone. It is created when executive vision, people, process, governance and technology work together to deliver measurable business outcomes. In this presentation, Gill Walker demonstrates why organisations so often mistake implementation success with business success. Drawing on more than two decades of CRM and digital transformation experience, she introduces practical frameworks that help executives realise their CRM vision, identify their organisation's CRM Sweet Spot and translate technology investment into measurable business value. Rather than asking whether the CRM system is working, audiences learn how to recognise when their CRM is genuinely creating measurable value, how to move towards their organisation's Sweet Spot, and how to keep their CRM out of the Money Pit.
Key Takeaways
- Recognise why successful CRM is primarily a business transformation rather than a technology project.
- Identify your organisation's CRM Sweet Spot and understand the practical steps required to move towards it.
- Recognise the warning signs that lead organisations into the CRM Money Pit.
- Align executive vision, governance, people, process and platform to realise greater business value.
- Measure CRM success using business outcomes rather than implementation milestones.
- Build a practical roadmap for turning CRM vision into measurable business value.
Audience
Ideal for executives, business owners and senior leaders responsible for customer strategy, sales, service, digital transformation or CRM, including CEOs, CIOs, Chief Digital Officers, Chief Customer Officers, Sales Leaders, Customer Service Leaders, Operations Leaders and CRM Sponsors. This presentation is particularly valuable for organisations planning, implementing or optimising CRM and customer engagement platforms, and for leadership teams seeking to realise greater business value from existing technology investments.
Duration
45 minutes
Every organisation wants to improve its profitability. Regardless of industry, there are only five fundamental ways to achieve sustainable profit growth. The challenge isn't knowing that profit matters. It's understanding which activities create sustainable profit growth, and where relatively small improvements produce disproportionately large business results. In this presentation, Gill Walker demonstrates the five commercial levers that drive business performance and explains how CRM, customer relationships and sales effectiveness work together to strengthen each one. Drawing on more than two decades of practical experience, she introduces the principles of Arithmagility™, showing how modest improvements across multiple areas combine to create significant gains in revenue, profitability and business performance. Rather than relying on a single breakthrough initiative, audiences discover how a series of deliberate, measurable improvements can increase leads, improve sales performance, strengthen customer relationships and deliver lasting business growth.
Key Takeaways
- Understand the five fundamental levers that determine business profitability.
- Recognise why a series of small improvements often produces dramatically better business results than a single large initiative.
- Identify practical opportunities to generate more leads, improve conversion rates, increase customer value and strengthen profit margins.
- Understand how CRM supports each of the five profit levers and contributes to sustainable business growth.
- Apply the principles of Arithmagility™ to achieve compounding improvements in business performance.
- Leave with practical ideas that can be implemented immediately to improve sales, profitability and long-term business success.
Audience
Ideal for business owners, CEOs, Managing Directors, Sales Leaders, Commercial Leaders, Customer Experience Leaders and senior executives responsible for growth, profitability and business performance. This presentation is particularly valuable for organisations looking to improve sales effectiveness, strengthen customer relationships and increase profitability without relying on major organisational change or significant additional investment.
Format
Duration
45 minutes
Delivery
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