Grace Lanni

As a business person, you are challenged with not only differentiating the value you provide to your employer, but also yourself. Most every prospective buyer begins their purchasing journey online – yes, even for employee assignments, promotions and recommendations. If you do not appear on page one of Google, your next best bet is for someone to refer you as the best person for the job. A unique combination of old school and millennial marketing, Personal Branding is the art of communicating your authentic self on and offline to inspire people to be interested in Y-O-U. Join Grace Lanni, Branding Influencer, as she provides an overview of the Branding Canvas©, a personal branding survey, and how they unfold into a personal branding profile you can use to tell your unique story. Key takeaways: • Understand the power of inside-out personal branding • (2) unique ways to understand your Outside-In personal brand • Create a 3D bio that compels people to want to know you (works

Gone are the days of wearing a lampshade at a party and simply confiscating the Polaroids. When something exciting happens, the entire party elevates their phones - some with selfie lighting to ensure the video is crystal clear. Whether or not you want to be transparent is often directly related to the success you can have as a subject matter expert, speaker, and business owner. Join Grace Lanni as she provides manual and tool-based solutions to monitor and manage your online reputation. Key takeaways include: • Receive solutions to discover your online (and offline) reputation • Understand how personal branding over time can shield you from negative comments and reviews. • Gain clarity on the topic of social transparency and what it means for you, your business, and your family.

I’ve always marveled at the power of words. If you, or someone in your life, says something out loud and repeats it enough, you come to believe it! Our awareness is the tapestry of our life. Our language is found in every thread and fiber of our reality. By changing one word or thought within ourselves, we expand, contract or alter our reality. The thoughts and conversations of generations before us may still be resonating in our lives. Some of our language patterns and beliefs are less than our true potential. There are wonderful realities awaiting us all. Our Words hold the key to our next reality. Join Grace as she provides tips to recognize your language landmines. Key takeaways include: • The power of an “I Am” Statement • Take the Word “Try” out of Your Language • How to Reframe Limiting Language