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  3. Grant Simmons
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Grant Simmons

SEO Strategist
Brilliant Strategy
Country or state 
United States (Virginia)
Available to 
Global
City 
Virginia Beach
Fee 
Languages 
English
Volunteer
Yes
Timezone 
America/New_York

Personal Details

Bio

Until early 2022, Grant Simmons led the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of the nation's top real estate sites.

Grant has over 28 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports.

Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, DMA, LRTCon, and has written or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications.

Grant has been a Judge of the US Search, European Content, UK Search, and Global Agency Awards numerous times over the past seven years.

Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and "proud American with a funny accent," he prefers; father, sailor, search marketer & ex-pat Brit - though not necessarily in that order when there's a fair wind.

Current position (3)

SEO Strategist

Brilliant Strategy

Fractional SEO Strategist

Healthcare Success

Fractional SEO Strategist

Kitely Tech

Degrees (1)
Economics
West Hatch Tech
1971 to 1980

Presentations

Presentations (10)
Tom Cruise Guide to SEO Strategy

Building an SEO strategy is not what you'd expect, especially when it's Tom Cruise doing the building! Learn how to build an effective, measurable and accountable SEO strategy that can be leveraged to justify investment and priorities.

Humantics | Optimizing Your Content Strategy in an Entity-Driven World

The intersection of human action & search engine understanding. (With a Terminator theme!)

In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that the fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.

Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.

Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.

Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.

The Monty Python Guide to Internal Linking

Brought a little humor into a broad subject focusing on best practice (by showing a list of things not to do) and provided a spreadsheet to calculate the value of page to be able to reassign internal links to 'balance Chei vs Page rank'. And lots of Cheese.

How to Rank Like Jagger - Digital Summit

Presentation from Digital Summit - How to Rank Like Jagger - taking lessons from the iconic Rolling Stones and applying them to SEO, Content & Content Marketing.

Hell's SEO - EATing your way to search success!

Recent Google algorithm updates have stressed the importance of both quality and authority as key considerations of search results. Take a walk inside a modern SEO kitchen where we’ll explore the opportunities and risks of the strategic recipes you might be cooking up!

At the end of this session, you’ll be able to:
• Get a taste of Google’s Search Quality Rater Guidelines
• Dig into EAT – Expertise, Authority & Trust as ranking factors
• Serve Google & users a satisfying search experience
• Actionable & valuable tips to align your website with Google’s goals.

The Batman SEO Toolbelt to Vanquish Google’s SERP

Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.

While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!

Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.

Paleo SEO | Understanding Foundational Human Needs to Drive Your Content Strategy

Starting with Maslow's hierarchy of needs, we'll explore how content strategy & tactics need to align with the foundational aspects of human need expressed in search queries and online behavior.

Follow caveman Ugg as he navigates paleo-challenges to satisfaction, then apply to the core elements of content (uniqueness & value), safety (trust & HTTPS), social need (sharing & sharability) ego bait, and esteem (authoritative connections & links), and finally the pinnacle of paleo SEO - self-actualization of success... the metrics that matter to become chief of the tribe.

• Leverage human needs for content success
• Ideate and identify key queries to target
• Create content that satisfies users' queries
• Focus on metrics that matter for reporting

What? How? Why? Building Query Personas to Power Your Content Strategy

Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!

Why Answers Are The Answer

Building Intent Personas to Power Your Search Success
The presentation was given at Connect Miami
Provides insights into modern audience identification based on search queries and intent, and how to connect with that intent via valuable and utility content.

It Ain't Over 'Til The Cat Lady Sings - Content Beyond Kittens & Other Search Strategies

My presentation at Conductor C3 in NYC
Introduce and underscore why content should be produced with the user in mind and not search engines, which means quality over quantity rules. Ultimately, through an understanding of triggers, tickles & quality, Content Marketers & SEO practitioners can build a search strategy beyond dancing dogs & piano-playing kittens.

Workshops (1)
SEO for Content Marketers
4 hours
(View workshop agenda)

Presented to a group of 125 content marketing and writing folk to ensure knowledge of, and alignment with, SEO best practices.

Past talks (1)
Rock Solid SEO
Chiang Mai SEO
Chiang Mai, Thailand
November 14, 2019
  • All (13)
  • Videos (12)
  • Photos
  • Slides (1)
Suds & Search 145 | Grant Simmons, SEO Strategist at Brilliant Strategy
Grant Simmons on SEO for Large Websites, Partnerships, Indexing, and Ranking New Websites
The Unscripted SEO Interview with Grant Simmons
SEO and Working With Developers - Grant Simmons
Building entity home for search engine visibility and Knowledge Panel |by Grant Simmons, VP Prf. Mrk
The Key To SEO Success: Effortless Expectation Setting
PureLinq Podcast - Episode 1: Grant Simmons - How a Worldwide Pandemic is Affecting Online Search
Lessons learned from redesign & relaunching a 110M page website
Panel: Welcome To Social Search Engine Optimization and Sear
The SEO Justice League: 5 Pillars Worthy of a Great Search Strategy
Real Estate SEO: Our experts share invaluable hints and tips
Chiang Mai SEO Conference 2019 After Movie
This speaker hasn't uploaded any photos yet.
Keywords Are Dead! Long Live Humantics!
This speaker hasn't uploaded any one sheet yet.
This speaker hasn't uploaded any press information yet.

Books & Articles (4)

It’s All About the ’Tude
I’ll Take Online Marketing for $400, Alex: Jeopardy for SEO Success
6 Tips From the Monty Python School of SEO
Building a CRAP SEO Content Strategy

Expertise (12)

Media & Marketing
Technology
Other
search engine optimization Content Marketing SEO strategy Content strategy Online Marketing Best SEO Agency Teamwork Collaboration SEO Team

Clients

Fox Sports
M&M/Mars
Countrywide Home Loans
UPS
Warner Bros
Sams Club
Red Bull
Realtor.com
Paramount Studios
Homes.com
Workspot
Shef.com
The City of Santa Monica
IPC - The Hospitalist Company
CHC Health
SunAmerica
YPO
Toshiba
Literati
SunPower
ABC Network
Viking River Cruises

Awards & certifications (1)

Best In-House SEO Team (Homes.com)
Conductor
2017

Reviews

Testimonials (4)
  • The Senior Care Marketing & Sales Summit (SMASH) has had the honor our having Grant Simmons give our opening keynote. He's amazing - not only unbelievably smart and insightful about all things digital, but He also gets to know the audience in advance and delivers the goods with fantastic energy and humor! We can't wait for the next time!
    Bailey Beeken
  • Grant is the perfect synthesis of genius and delivery. He has delivered two Keynotes at our conference, the Senior Care Marketing and Sales Summit. Grant has alwaysdelivered both insights and "bright-light thinking through a style that's equally accessible to the audience with humor. A very rare quality in a Keynote Speaker. We can't wait to have him return!
    Bailey Beeken
  • I've seen Grant speak several times at Digital Summit. In addition to being both thoughtful and humorous, I always left with actionable takeaways that I was able to implement, which I found hugely helpful.
    Josh Greene
    Verified
  • Grant is someone that can inject immense humour into boring topics whilst keeping his audience engaged.
    Liam Fallen
Recommendations
5 Audience
Show More
Why choose me? 

"Boring" is not a word used to describe my presentation style or presentations.
"Edutainment," is.

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