Grant Simmons

The intersection of human action & search engine understanding. (With a Terminator theme!)

In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that the fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head.

Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords.

Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you.

Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.

Presentation from Digital Summit - How to Rank Like Jagger - taking lessons from the iconic Rolling Stones and applying them to SEO, Content & Content Marketing.

Riddle me this. What is the best tool to discover the answers to the questions Google users ask? One tool? Ha.

While one tool may give you some of the answers you want, a step-by-step approach with a variety of select tools will give you the answers you need!

Take a walk through Gotham City’s underworld as we uncover both the process and tools you’ll need to win worthy search visibility and traffic.

Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!

My presentation at Conductor C3 in NYC
Introduce and underscore why content should be produced with the user in mind and not search engines, which means quality over quantity rules. Ultimately, through an understanding of triggers, tickles & quality, Content Marketers & SEO practitioners can build a search strategy beyond dancing dogs & piano-playing kittens.