Grant Simmons

Building an SEO strategy is not what you'd expect, especially when it's Tom Cruise doing the building! Learn how to build an effective, measurable and accountable SEO strategy that can be leveraged to justify investment and priorities.

The intersection of human action & search engine understanding. (With a Terminator theme!) In 2013 I made the bold prediction that “keywords are dead”. I wasn’t wrong. But even in a dystopian future, I wouldn’t have thought that the fundamentals of content strategy would change to artificial intelligence writers and algorithms going head-to-head. Enter semantics, the study of meanings through context and understanding of the ‘why’ that drives search queries. Whether you’re targeting buyers or browsers, Google is the semantic seer that will – with every fiber of their neural network drive the right traffic to the right pages based on meaning, not keywords. Call it BERT or RankBrain or Hummingbird, Google is trying to think and understand like a human, which is ironic, because I’m a human, and so are you. Dive into the world of ‘Humantics’ where we’ll learn how to create a content strategy that satisfies Google, searchers, clients, and humans too.

Brought a little humor into a broad subject focusing on best practice (by showing a list of things not to do) and provided a spreadsheet to calculate the value of page to be able to reassign internal links to 'balance Chei vs Page rank'. And lots of Cheese.