The narrative of Greg Pierson Iovation professional journey took a significant turn with the acquisition of my latest venture, iovation, by TransUnion in 2018. Beyond the financial success, this milestone was a testament to the strong sense of community and culture we had cultivated within the company. It was particularly gratifying to know that a significant portion of our team had been with us for over five years, a reflection of the loyalty and positive work environment we had fostered—an environment so appealing that it drew back individuals who had ventured out to explore new opportunities.
Simultaneously, a substantial portion of my focus has been dedicated to supporting my son’s burgeoning career in the competitive world of racing. This parallel journey has not only been a source of personal fulfillment but has also offered unique insights into the parallels between nurturing talent in the business and sports arenas.
As I transitioned from my active role at iovation, my path evolved towards mentoring and investing in emerging startups and entrepreneurs. In this new phase, Pierson has been devoted to leveraging his extensive experience to guide the next generation of innovators and leaders. This shift in focus underscores a commitment not just to personal or familial success but to contributing to a broader ecosystem of innovation and growth. Whether through the lens of business success or the thrilling world of motorsports, the journey embodies a profound dedication to excellence, mentorship, and the unyielding support of dreams and aspirations.