Helen Dewdney

Helen Dewdney is The Complaining Cow, a consumer expert who writes the UK’s longest-running and most comprehensive consumer site by an individual. Completely independent, the site is free from sponsored posts, adverts and paid for reviews, and covers customer service, consumer rights and topical issues.

Helen works with businesses on how to handle complaints, improve customer service and exceed expectations. By reducing risk to reputation, finance and impact on vulnerable customers, “superfans” are created, who do the heavy lifting of marketing.

She has advised companies ranging from individual owners through to Lloyds Bank and Tesco, providing consultancy, presentations, interviews and training. Intrinsic to her work is understanding end-user insights and perspectives to improve customer service and increase sales.