Inyang Takon, Paediatrician, Podcast Host, Author, Clinical AI strategist

aiting Well in one paragraph Waiting Well is an evidence-informed programme developed for children and families waiting for ADHD, autism or other neurodevelopmental assessment. It gives parents, schools and professionals practical actions they can take immediately, based on the child’s functional needs rather than waiting for a diagnostic label. It combines parent education, school strategies, developmental information gathering, assessment preparation, monitoring, escalation guidance and practical tools so that the waiting period becomes an active pathway rather than a period of uncertainty and inactivity. The programme sits particularly well under Early Intervention Matters, with your clinical leadership as a Consultant Neurodevelopmental Paediatrician giving it a strong professional identity. What does the programme actually provide? The core model is: 1. Understand the child now: identify difficulties with attention, regulation, communication, sensory processing, organisation, learning, sleep, relationships and daily functioning. 2. Support needs before diagnosis: introduce practical home and school adjustments without making a diagnosis the gateway to help. 3. Improve communication between home, school and health: give families and schools structured ways to record concerns, interventions and outcomes. 4. Prepare properly for assessment: developmental history, symptom tracking, school information, examples of impairment and questions families want answered. 5. Monitor and review: use a simple Notice → Understand → Adjust → Review cycle and the familiar Assess → Plan → Do → Review framework. 6. Know when waiting is no longer appropriate: clear advice about deterioration, safeguarding, mental health concerns or other situations requiring earlier review. The programme can include downloadable toolkits, symptom and functional trackers, an “Understanding My Child” profile, school-support templates, appointment preparation checklists, videos, webinars, workshops and professional training. You have also previously developed the concept as a 12-week, six-episode public education campaign, which makes it suitable for sponsorship or commissioning at population level. The commercial proposition The strongest sales message is not: “We have developed a series of webinars and toolkits.” Buyers purchase outcomes, not PDFs. Your proposition is closer to: “We help organisations turn the neurodevelopmental waiting list into an early-support pathway.” The problem is that families can spend months or years between recognising that something is wrong and receiving a full assessment. During that period, parents may not know what to do, schools may be unsure what support they can implement without a diagnosis, and clinicians eventually receive families who have accumulated years of concerns without those concerns being organised consistently. Waiting Well gives the organisation a structured response during that gap.