After spending 19 years in marketing agencies, servicing the most important players in the region, I was a CMO for the Telekom Slovenije telecommunications company and the head of marketing and PR for the Mladinska knjiga Založba publishing house. Later I started Sila & Modic Consulting and have been teaching students the secrets of marketing, business communication, and project management.
Throughout my career, I have been active in various professional associations and institutions, helping shape the marketing profession and steer its development in Slovenia.