James is an "Inspirational Communicator" passionate about "inspiring people to believe in a better world and contribute to making that happen".
Philosophical by nature, he is intrigued by how the world works, and in turn, how it can be bettered. James believes wholeheartedly that the world can become as close to perfect as we humans can imagine, but it will take a lot of effort (and time) to get there. His life purpose is to inspire people to believe this, and find their place in helping humanity achieve it.
Two of his key areas of interests are sociological and economic challenges facing humanity, and how they can be overcome. This interest led him to an introduction of Bitcoin back in 2013, which set him on a journey discovering how its technology can contribute to a better world. This journey opened the door for him to become Project Lead of SA Crypto in 2017, where it has grown to become South Africa's largest news website for the blockchain industry, with over 10,000 visitors to the site each month.
James' business background is in marketing and advertising where he gained most of his experience as Creative Director at Highway Radio between 2001-2011. He widened his reach by starting an advertising company of his own, which led to the creation of SBS Marketing, supported by the popular Durban-based SBS Group. After serving the SBS Group for 2 years, he focused his attention on SA Crypto full time, but continues to consult on marketing and communication strategies for certain clients.
His involvement in radio has kept him consulting and working with East Coast Radio (one of South Africa's largest commercial radio stations) as both a producer and a stand-in presenter, where he remains involved to this day.
He has been married to his beautiful wife Corinne since 2006 and they have a beautiful son Joel born in 2012 and a gorgeous daughter Sarah born in 2016. He and his wife served as Pastors at Highway Christian Community in Pinetown, South Africa between 2006 & 2014.
