Jeremy Banks Sydney What is a lead manager?
The lead manager is a professional specialized in coordinating, managing and organizing all the necessary actions to generate the greatest number of qualified contacts (leads), at the lowest possible price and with the greatest number of possible sales. That is, the person in charge of obtaining the data of a person to convert him into a client.
Apart from the sale, there are other actions for which we want a user to register, such as to download something (an e-book, an offer...), to register for a newsletter, etc., but the main objective of any company is to sell.
Jeremy Banks Sydney Australia this profile will be in charge of capturing the attention and data of the users (marketing), it will give them the information they need and will resolve their doubts. So far, what is normally done. Now comes heating up that lead.
To do this, you will have to classify and segment them by groups of different interests, so that when you contact them, you send them personalized and valuable information. Of course, you will have to know how to analyze all the data you receive (big data).