Jessica Gioglio

Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions and emotions to life in a powerful, memorable way. In this presentation, Jessica Gioglio, author of “The Laws of Brand Storytelling,” will share how leading companies are increasingly trading traditional marketing messages in favor of compelling brand stories. Packed with inspiring and relevant examples across a range of industries, plus tips on how to uncover stories within your organization, you will be empowered to develop and deploy a brand storytelling strategy for your company.

Attention is the new commodity. Visual Storytelling is the new currency. Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos? Based on Jessica's book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and deliver remarkable customer experiences. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by telling stories through leveraging photos, videos, infographics, cartoons, presentations and more.

The rapid growth of social media channels has ushered in a new wave of influencers. With large follower counts and a passion for specific industries, from travel, to fashion, consumer products and business, companies are increasingly looking at how they can work with influencers to raise awareness, increase sales and tap into new audiences. In this presentation, Jessica will share examples of how companies identify, partner with and activate both mega and micro influencers. Packed with practical tips and thought-provoking examples from a variety of companies and industries, Jessica will inspire you with best practices and advise you on the top mistakes companies make when working with influencers.